To Page Or Not To Page?
October 4, 2016 § 6 Comments
Officially, I’m Brevity‘s Social Media Editor. What that means is I blog here, tweet, help boost the signal on Facebook posts and tweets by/about Brevity‘s journal and blog, and keep an eye out for trends in the literary internet, many of which I report back to you, our Gentle Readers. I also maintain my own social media–Facebook, Twitter, Instagram, and an occasional personal blog post.
I’m often asked–and I see writers agonizing about–what social media we “should” have. In particular, whether it’s worth it to have a Facebook page for our “author self” as well as a personal profile.
If you’ve already decided Facebook isn’t for you, or you don’t enjoy social media at all, feel free to skip this post. Go write something. But if you’re wondering about Facebook pages vs profiles, here’s the skinny:
Facebook pages are only useful if your agent insists you have one and you have ten thousand likes. Even then, 90% of your followers won’t see 90% of your posts, unless you pay.
Sad, but true. The way Facebook’s algorithms function (as of October 2016) makes pages without paid advertising more or less useless. People will only see your posts if they visit the actual page, on purpose. (Notice that the Brevity “page” is actually a group, which gives us more engagement with Gentle Readers, but requires more time to monitor and maintain.)
You may want one anyway. Facebook pages are useful if you are very concerned about online privacy. Your agent or publisher may insist you have one. And if you do, you may as well copy-paste all your writing-related statuses over there. It’s nice to refer people to, and to show off all your reviews in one place. About every six months, ask all the people you know to like your page, so that you gradually build an audience of people who have volunteered to hear from you. Other than that, leave it alone unless you’re embarking on a specific social media campaign–it’s one more thing sucking your time away from writing.
You don’t need a Facebook page if you’re OK with less privacy. As far as I’m concerned, Facebook is my public face. It’s not a private sharing space. I don’t friend back everyone who friends me, and I don’t post anything I’m embarrassed to share with the world. Right now, I’m also small-time enough that connecting personally with readers is still doable and desirable. For me, this goes hand in hand with the idea that the internet isn’t really a private place, and if I’m ever a big enough deal to get paparazzi-d, they’ll find anything I ever put out there. So it might as well be words I chose.
If you choose to use your personal Facebook page as your public face, don’t post things you don’t want strangers reading/seeing, and check your privacy settings for anything you want to limit to friends or a specific list. Remember that you don’t have to friend everyone back and clog your own feed with the rainbow-pug memes of a thousand strangers–when someone friend-requests you, they become your follower and see your public posts. It can be worth it to spend 5-10 minutes liking and commenting on the posts of people you don’t know well, but who you would like to have become your readers and your far-flung connections–your posts show up more in the feeds of people you engage with. Every day, think a little more about crafting your posts so that you’re revealing what you choose, and you’re pleased to have a stranger see them.
Yes, this can feel a little fake. A little dishonest. Even creepy. But I’m a confessional nonfiction essayist, and my brand is personal me. And “personal me” is a curated, purposeful presentation of subjects I genuinely care about and engage with, much like a “personal” essay. Every time I post, I’m practicing writing to be read. Every time I post, I’m aware that people I don’t know personally are reading it–and I’m pretty happy about that.