November 2, 2017 § 2 Comments
Not long ago I was working on a piece I was pretty sure was about the woman who founded forensic science. My editor, however, pointed out it was also about the struggles of women past a certain age, who are pegged only as grandmothers, lacking usefulness. Her comment made me realize: I usually write about the experiences of women whom society sees as past their prime. This shouldn’t have been a revelation: I write a monthly magazine column about intergenerational dialogue and have a degree in women’s history. Yet the new awareness of my specific focus has already helped me prioritize projects and pitch pieces to new outlets.
While much has been said about how writers must ‘build platform,’ in the sense of becoming a marketable expert on their book’s subject, this thematic focus seems more like a beat—that is, developing authority while writing on a number of related topics. So how do you create your beat? How can you nurture it?
Bustle writer Tabitha Blankenbiller says her beat
is fashion and style, which like any good subjects, parlay into a myriad of other themes: pop culture, body image, class issues, aging, feminism…[but] I find that when I put out fashion-related writing, it tends to be some of the better-received work. It feels like it ‘has legs.’
When she founded Linden Avenue Literary Journal, Athena Dixon embraced her editorial beat to “further diversify our current writing community by calling attention to the glaring diversity issues and offering at least one safe space for writers to submit and be read.”
Maisha Johnson has worked as a domestic violence survivors’ advocate and holds an MFA in poetry. She writes primarily about abuse and healing, race and racism, and intersectional feminism, as well as everyday ways we come across these topics, like pop culture, creativity, and identity. Articulating these intersections helps her deepen the lens and purpose of her work, and define who she is as a writer.
A writer’s beat ties into their social media presence, but isn’t just a marketing construct. Maisha says it can be equally important to unplug.
Because I work around issues like racism, trauma, and abuse, I know being constantly plugged in is going to take a toll. But also [I can’t be] totally absent from trending conversations. So I’ll use a social media tool like Hootsuite, and schedule articles I see trending from other writers. I’ll also add older [or evergreen] articles of my own that relate to the current topic. I don’t have to be on the cutting edge of every conversation in order to maintain a digital presence.
Your beat also needn’t be constantly “on.” Tabitha, whose book Eats of Eden comes out March 2018, says her beat requires
less hoop-jumping and more mountain-scaling. I am a slower writer than many freelancers I’ve known, who are churning out essays and stories along with news cycles… I can’t keep up with that pace, so when I’m writing standalones, I have the luxury of bowing to what’s really screaming at me. It may not be the hottest trending topic, but every so often you have good timing and what you’ve been obsessed about is in sync with the rest of the world.
Relevance can be serendipitous, Tabitha says.
Sometimes the fire comes totally from left field…[for example], a little essay I wrote for a now-defunct food site about my tendency to steal things like condiments, pint glasses, and steak knives from restaurants stirred up this big viral trollstorm.
For Athena, managing a beat is all about making choices: “I made a conscious decision to include all black women on my editorial board and to champion voices I believe may not be given a fair and equal chance to be published.”
How do you decide what to focus on? Maybe you already see a common thread in your work. You might make decisions based on pragmatic goals for publication in particular venues, or by paying close attention to what makes your writing flow and what works best for you and your work specifically. I jump at any opportunity even remotely related to aging, because juggling multiple projects keeps me on deadline. Maisha keeps a list of potential articles, prioritized by what she’s most passionate about.
Tabitha says, “Don’t discount what you love. Passion and joy are your greatest allies, no matter what sparks them within you.”
“Don’t be afraid to begin with what you know best, no matter how unique or particular,” Maisha says. “If you’re the only person who can write the story, that story might really need to be told.”
Athena Dixon agrees. “Be confident in what you know and share it widely. You have no idea what kinds of opportunities you may be unlocking.”
Hillary Moses Mohaupt serves as Social Media Editor for Hippocampus. She holds an MFA from Pacific University in Oregon, and her work has appeared in The Writer’s Chronicle and Distillations. In her fiction and essays she frequently writes about the presence of the past, intergenerational relationships, and lying. Follow her on Twitter @_greyseasky_.