Why No-One’s Interacting With You on Twitter
June 23, 2020 § 15 Comments
You have ten minutes, so you open Twitter. No notifications. Your inbox has an auto-message from an author you don’t know, thanking you for following (delete!). You scroll for a few minutes, note the level of political outrage, like a few tweets advertising books (that you’ll never buy but you want to be supportive), retweet a couple of “safe” posts (author quotes, an agent’s advice) and a “writer lift”, and exit, mildly disappointed.
How come nobody talks to me on Twitter? I have #writingcommunity in my bio, I like all my friends’ tweets…maybe I’ll just never be cool enough to get attention on social media.
First, let’s get one thing straight: You do not have to be popular on Twitter to write or sell your book. Twitter is most helpful (but isn’t mandatory!) for how-to/self-help/narrative nonfiction. For memoirists, Twitter can help reach readers, but email newsletters, public speaking, published essays, and Facebook groups (not pages) are all better ways to connect with your audience. For novelists, Twitter is a place to build community, not show how you’ll sell books.
So what do writers do on Twitter?
- connect with writing idols and industry professionals in a low-stakes way
- practice writing tight, focused sentences that provoke and engage readers
- meet other writers and have fun
But Twitter has plenty of unwritten rules, just like every other social arena. Breaking the rules requires deep understanding. For example, if I walk into a Star Trek convention dressed like Henry VIII, I am breaking the rules. If I’m cosplaying as Captain Kirk experiencing historical monarchy in a holodeck, at least some fellow attendees will love me. You don’t have time to learn all the rules, let alone parse that previous sentence, because you need to be writing. So here’s a guide to why people aren’t engaging with you, and what you can do about that.
Are you following too many people? “Writer lifts,” in which everyone who responds to a tweet follows everyone else, give us inflated statistics. If Bob Writer has 14.1K followers/15K following, he’s following too many people to meaningfully interact with any of them. Bob’s followers never see his tweets either, because they’re all following too many people. Writer lifts are randomly following to build numbers, not genuinely sharing interests. Follow people you want to read.
Are your followers active? Every time you log on, check ten people on your followers list. If they haven’t tweeted in a month, unfollow. If you value the connection, find where they’re active and meet them there.
Are you active? Twitter’s a weird, bitter, funny, ridiculous community, but you truly do get back what you put in. If you aren’t responding and/or tweeting for a few minutes 3-4 days a week, other people aren’t seeing you.
Think of your audience. Better yet, think of a specific person you interact with on Twitter, and what they react to. We don’t have to be laugh-a-minute, especially right now, but people interact with tweets that move them. Comedy or tears, a moment of thoughtfulness or joy.
Tweet like a writer. Tweak your first draft. Is the question phrased well? Is your joke funny? Do your sentences that begin and end with strong verbs or nouns instead of prepositions or pronouns? Do your best sentence-level work.
Stay positive. Avoid whining about publishing (or anything else). Ask, “Is this complaint because I personally feel hard-done-by, or is there a larger group or principle at stake?” Then decide whether you want to express rage, bring up a legit issue to discuss, or quip about knowing you’re riled up over something silly. If you can, suggest a solution, or ask for information, instead of just venting.
Take part in conversations that mean something to you. Avoid begging for attention. Tweets like “is anyone out there?” or “I guess I’m not important enough to get likes” are unappealing. Start a discussion with a question.
Skip the ads. Sharing your newly published essay (with a quote, or a sentence about your process or motivation) is great. Sharing your great review, or “hey I published a book today!” gets likes. Posting repeatedly about your book for sale is tedious, and people will unfollow. Spend that time submitting articles or essays that tie into your book, and brag about those instead of another commercial.
When you retweet, comment. It’s fine to just RT, but try to more often have something to say about what you’re sharing. Why you liked it. What makes this author or article important. How that joke made you feel. Even an emoji helps connect.
Find a couple of accounts that are just for fun, like reading the comics pages. I’m a fan of @AITA_reddit (some adult material), and I see other online friends in that feed. Responding to their comments there gives us a low-stakes interaction, and they’re more likely to see my other tweets. Literary agents and high-profile, fascinating writers like Chuck Wendig, John Scalzi, Tayari Jones and C. Spike Trotman often have regular commenters, and you can get to know other writers in discussions.
Adjust Your Expectations
Building connections with readers and fellow writers takes time. My social media helped me get a book deal…after spending five years building bridges to readers through Twitter, Instagram, Facebook, blogging and a newsletter. But I’m not there to rack up numbers. I’m there to share information, make connections, answer questions, and practice writing in those formats. It wasn’t the numbers that got me the deal, it was the behavior. We often dismiss social media as frivolous or shallow, and yes, wide swaths of it are. But Twitter also holds professional camaraderie, writing-process and publishing support, and literary news. Truly connecting on Twitter takes time, and genuine interest in the community—exactly like connecting anywhere else.
Allison K Williams is Brevity‘s Social Media Editor. Follow her on Twitter for writing tips, publishing news, and fabulous GIFs.