October 13, 2020 § 16 Comments
Sometimes writers feel we have to limit what we share on social media and in our work: I write memoir, why does anyone want to see my garden? My book is a parenting journey—can I write an essay about addiction? But our whole selves make our creative work. Seeing a writer’s favorite topics juxtaposed shows why you’re writing about those things. Parenting informs your writing on trauma. Gardening influences your thoughts on social justice. Readers want to see what inspires us as well as the words we create.
These topics and interests are your “content buckets” full of ideas for books, essays, articles and social media posts. Everything you see and have a strong feeling about. Every problem people have that you could advise on. Every experience you’re willing to share, so readers discover, “I’m not the only one who feels like this.”
One way to name your content buckets is the #MagazineCoverChallenge. If Writer-You were a magazine, what would the cover look like? What photo represents an aspect of your writing tone, genre or material? What topics from your work AND your life would be featured articles?
A Facebook writers’ group I’m in used the #MagazineCoverChallenge to visualize and share our content buckets. Here’s what we experienced:
Stephanie Weaver: I knew if I focused on design skills I would never get it finished, so I decided right up front that mine would not look professionally designed, because that wasn’t the challenge. That freed me up to get it done and post it. I also didn’t spend much time crafting the topics to sound exactly like they would on a magazine cover.
Candice Marley Connor: being given permission to toot my own horn was very liberating. Funny how I feel I’m not allowed to tout my accomplishments unless invited to.
Casey Mulligan Walsh: The fun of designing a magazine cover unleashed the sort of thought process I couldn’t quite access when attempting to make a simple list of content buckets. Suddenly every idea seemed a little more exciting and sparked another.
Abby Alten Schwartz: In addition to being a writer, I’m a graphic designer, so approaching this as a visual project allowed me to use tools I am familiar with and communicate it a way that makes sense to me. It necessitates bite-size descriptions and decisions about the hierarchy of the thoughts on the page.
Emily Brisse: Whether it’s a product of my Midwestern roots or just my introverted self, I cringe at anything resembling self-promotion, especially if it involves my face. I like my face just fine! But I’m often constrained by this cringey belief that I’m not supposed to say that. So, creating something where my face is front and center? That took a lot of other women showing me just how okay it was to gather together a list of why they were amazing, AND include their face as one of those reasons, for me to find some kind of permission to do the same.
Sarah Bringhurst Familia: I put off making my cover for weeks, and eventually realised I was unconsciously recoiling from the idea of distilling my entire personality into a magazine cover. Actually going through my [Instagram] feed allowed me to see certain topics I come back to over and over. Then I gave myself permission to focus on those, instead of trying to stuff a whole biographical sketch into a magazine cover.
Jo Acholonu: 2020 has been a trying time for so many of us and, I think, has forced us all to be reflective in some way and so my cover focuses on the aspects of life and writing I want more of, not just of myself but creatives in general. Especially the no more slave narratives…that thought in particular has been consuming me in the best and most beautiful way possible. The BIPOC community is so rich in experience, it’s a disservice to paint us with a single brush of suffering and servitude. Not only do my personal life experiences show that, but also my extensive travels and it just feels like the more I see of the world, I realize just how many stories go untold.
Carrie Honaker: Focus. As a writer, I know what content buckets I lean into, but I tend to be all over the board on social media. [The challenge] helped me distill my “brand” and see how building a platform and my ass-in-the-chair writing can feed and reflect each other. Designing the magazine cover forced me to laser in on what you might find about me if you looked past the cover into the pages of words.
Abby: I was having a difficult time wrapping my head around what my IG feed should be about. Originally it was purely personal—books I was reading, meals I cooked, photos of my dog. I deliberately shifted to content that will help me connect with an audience for my memoir-in-progress and the essays I am now writing and submitting. This exercise helped me recognize that I have expertise in a number of areas and they are all spokes of the same wheel. What will pull them together will be my visual voice and my writing voice, as long as I am authentically representing myself. It was a surprisingly effective challenge.
Casey: I’ll definitely be coming back to these categories when brainstorming ideas for both social and blog posts, and they’ve helped me more clearly articulate my “brand” and what belongs on my website.
Abby: I’ve already started putting together some ideas for future posts about freelance life, with the intention of providing tips that bring value to the reader.
Emily: I hadn’t realized that most of what I write and post about ties back in some way to “learning.” This definitely fits with how I experience and understand the world, so I was happy to find this overarching theme.
Stephanie: I learned that I should talk more about living with chronic illness, something I don’t tend to share much about.
Abby: My content can be eclectic, and what unifies it is me. My voice. My perspective. My journey, to use a slightly cringe-inducing but apt word. I learn visually, so seeing my content buckets displayed in a magazine cover format helped me quickly wrap my brain around them.
Candice: The magazine cover challenge helped me realize that building a platform isn’t the scary, out-of-reach monster it felt like the first time I heard about it at an author’s seminar. Writing platforms are really just embracing your interests and being yourself!
Want to take the #MagazineCoverChallenge?
Your own cover doesn’t need to be super fancy. Our group made them in WordSwag, Instagram Stories, Canva, even PowerPoint! Design skills are great, but ultimately we’re writers. Regardless of the level of visual slickness, every writer above has shown who they are and what they write. Our covers are guides when thinking, “what should I write my next essay about?” or “how can I develop themes in my novel?” or even “what should I put on social media today?” And it was fun!
If you’d like to share, post your cover to Twitter or Instagram. Hashtag #MagazineCoverChallenge and tag me @guerillamemoir. I’ll RT/repost and give you some love.
Allison K Williams is Brevity’s Social Media Editor. Her webinar Nail Your Memoir Structure By Thinking Like a Novelist is October 21 (recording available). Register here!