Blurb Your Enthusiasm

By Lisa Kusel

A woman in one of my Facebook writing groups recently solicited advice on how best to approach a “rockstar” level person for a blurb, given that she’s a “nobody.” I laughed when I read the post, remembering a time long ago…

…It’s 2005 and my second book/first novel is soon to be released and my editor is all askew with worry that I don’t have any blurbs for its back cover. She’d sent off 30 galleys to A-list writers, but none had yet to respond. I suspected not one of those 30 authors were going to put out.

Why? Mostly because I wasn’t part of the in-crowd. Much like what goes on in Hollywood, it all comes down to who you know, and I knew no one in the literosphere. (If you look at some of the “highly praised” novels on your bookshelf there’s a good chance you’ll see a lot of the same authors passing blurbs back and forth amongst themselves like massages in a college dorm.)

While attempting to secure my own valuations, my editor asked me to blurb a book by one of her authors. I said, “Of course,” since that was the polite thing to do. Ultimately, I found the book—a memoir about growing up on an Indian ashram—a little too self-absorbed. (This, from a writer who would go on to publish a self-absorbed memoir about living in a bamboo hut in Bali). As I needed all the good blurb karma I could round up I opined that the book was “wonderfully entertaining and wholly original.”

Once I realized that said blurb karma wasn’t going to kick in, I emailed A-list author Jennifer Weiner directly. Her (many bestselling) books had little in common with mine other than that they were both pigeon-holed as “chick-lit.” Her reply to my ask was curt, polite, and utterly forgettable. Interestingly, in an essay she wrote nine years later, she decries blurbs but goes on to say how sympathetic she is to blurb-seekers:

It’s hard out there for a new writer. It’s especially hard for new women writers who, statistics tell us, are less likely to get published or reviewed. If you’re lucky enough to be in a position to help, why wouldn’t you? I believe in karma, in paying it forward, in using whatever influence I have for good.

Not having been in the path of Weiner’s forward-paying behavior, I began to look further afield. I read a news clip about the actress Emma Thompson who said she adored traveling to Zanzibar. Since my novel takes place almost entirely on the Tanzanian island, I felt it reasonable to ask a famous movie star to blurb a novel by an unknown writer.

A nobody.

As luck would have it, a writer friend of mine knew an agent who knew her agent who generously offered to send the book to her in London. Alas. She didn’t blurb it, but she did mail me a lovely handwritten note on personal stationery. She apologized that she couldn’t find the time to read my book as she was too “snowed under,” but she wished me all the very best.

By the time Emma’s (naturally we’re on a first-name basis) note arrived I’d received three good-enough blurbs: one from a local author whose reading I’d attended. The other two came from lesser-known writers enlisted by my editor. One called my book a “sexy triumph.” The other stated that my “ambitious debut novel brims with heart and heartache.” (My assumption is that they, too, were trying to garner their own blurb karma.)

Did sales of my novel suffer because I didn’t get any rockstar blurbs? Maybe. It also might have been because it’s not a very good novel (please don’t tell my agent I said that). It started out great but then the editor who bought it in the first place left the publishing house for the opportunity to edit Al Gore’s An Inconvenient Truth. The new editor eviscerated my plot, wanted more sex, and, well, that part of the story is best left for another time…

So, I will tell that woman in my Facebook writing group that there are no hard and fast rules when it comes to getting attention from A-listers. I will point out that it’s not going to be easy to extract blurbs from famous people, but I will encourage her to give it a try. I will remind her that even somebodies were once nobodies and maybe, just maybe, one of them will remember that and actually pay it forward.
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Lisa Kusel is the author of Rash, a Memoir, as well as the short story collection Other Fish In The Sea and the well-blurbed novel Hat Trick. She is presently writing a young adult novel at her desk overlooking Lake Champlain in Burlington, Vermont. Read more of her essays on her blog and follow her on Instagram.