Keep Your Writing Friends Close But Your Comp Authors Closer
February 11, 2021 § 20 Comments
By Ashleigh Renard
Last week “harsh writing advice” was trending on Twitter, spurred on by one bonehead tweet that declared that our writing friends are our competition. Well, if we think the prize in this game is winning the attention of a top agent or editor, maybe the bonehead is right.
But if our perspective expands just a tad, we may remember that all of us in publishing—writers, editors, agents, and booksellers—are tremendously outnumbered by the ACTUAL READERS. Our ability to connect with readers is what agents and editors are talking about whenever they mention “platform.” And it is those dear readers who are the most often forgotten about until we have something to sell them.
Here’s how to change that and put readers at the center of your daily writing practice.
Just as writers diligently research comparative titles for queries and proposals, we need to search out “comp authors” on social media. Comp authors are the established, published writers in our genre, who have a large following and engage regularly on their chosen platforms. Followed strategically, their social media accounts can help us determine where our potential readers hang out and what they already consume with vigor.
To determine your comp authors:
- If you could switch accounts with any writer in the world today, who would it be? Who shows up online in a manner that appeals to you?
- Choose someone you like. This should not be a hate-follow. You will be studying what they do well and why readers flock to them. Liking their work will help you get the most out of this practice.
- Find common themes with your own writing in their books and their presence on social media—grief, body positivity, travel, parenthood, nutrition, chronic illness, humor, etc—but your stories do not need to be identical, because of course they can’t be.
What to do with your comp authors:
- Turn notifications on for 3-5 accounts on your favorite platform(s).
- Pay attention—what do readers react to quickly and exuberantly? Are they following the account for encouragement, commiseration, or to be entertained? What types of posts inspire the most interaction? Does your target reader enjoy a quick punchline or an Instagram mini-essay. Do they want to laugh or want to cry?
- Engage by joining the discussion in the comments. When you feel you have something witty and supportive to add to the conversation, do. Comment and respond to comments from others. You’re not there to steal the show. You are there to give genuine support to the community your comp author has already assembled. Add value by listening, offering assistance, and being your real self.
- If you have chosen accurate comp authors and are really paying attention it won’t take long before you start to notice gaps in what the writer is offering, gaps you can fill with your unique experience. What holes do you notice in the support the comp writer is giving the readers? How are you positioned to fill these holes and meet these needs with the differences between you and the comp author? This is where you get ideas for your own social media content. Actively noticing the gaps in what the authors already in your genre talk about can even help you narrow the focus of your memoir, prescriptive nonfiction project, or the way you will present yourself as a novelist.
- Support the author and practice your literary citizenship. When you buy the author’s new book (because you actually like their writing, remember?) buy an extra copy and hold a giveaway on your Instagram or in your newsletter. On Instagram, tag the author, the editor, the imprint, and their agent. Share to your Story and tag them there, too.
- YOU ARE NOT AIMING TO BE FOLLOWED BACK BY THE WRITER. Please remember this is not the goal. The purpose is to focus your online offerings to become a creator who followers of your comp author would recommend to their friends as another person who offers great advice/encouragement/education online.
One pertinent and caring comment from me on an Elizabeth Gilbert post led to Liz responding for a brief conversation in the comments, 1600 new visitors to my Instagram account and 150 new followers, many of whom became beta readers for my memoir. Positioning yourself as a writer who should be read by readers who love your comp accounts comes earlier and is more in your control than whether your title will be shelved next to your comp author at a bookstore or whether you’ll be put on a panel together at a literary festival.
Keep your writing friends close. Share editing and submissions advice and support. But remember we are all of more value to each other when we prioritize growing our own readerships. Newsletter swaps, giveaways, and shared book events all have a wider reach when we actively seek out our audience, and have a finger on the pulse of what they love.
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Ashleigh Renard’s debut book SWING – A Memoir of Doing it All will be available May 2021. Follow her on Instagram for daily reflections and advice for writers, monogamists and moms.
Need more ways to connect with readers without sacrificing your writing time on social media? Join Ashleigh Renard and Brevity’s Social Media Editor Allison K Williams for Reach Your Readers, Keep Your Soul: 8 Weeks to Author Platform.
I write to share. Often a reader will open ideas that were embedded in my writing. Other times I share the inspiration that comes from reading some one else post.
Awesome, Jasper. Thanks for reading!
This is great wisdom, and very helpful!
Thank you! I am so glad it was helpful!
Ashleigh, thanks for this… I’m just putting myself “out there” meaning out of the classroom where I teach and write with my students and out of the classroom AKA finishing my MFA, so this is such helpful advice. I “heart” the positive slant. Thanks, Neva.
Thank you, Neva! I am so glad you found it helpful!
I’m inspired by the phrase, “keep readers at the center of your daily writing practice.” And by your offering new ways to do this. Thanks!
I am so happy you found that helpful. It’s easy to forget about the readers for long stretches of time, but I know that’s when my ego and anxiety both become really apparent. Focusing on the readers is simply more fun. 🙂
Love this advice!
Thank you, Jill! So happy it was helpful.
Really great advice, Ashleigh. You are such a role model in how you share your time and experience with others and practice great literary citizenship!
Thank you so much, Ginger!
Smart, practical, accurate and encouraging. That’s why I follow you, Ashleigh!
Love having you in my life, Andromeda! I am so glad we found each other in writerland.
This was a GREAT post Ashleigh!!! I will refer to this often. So many jewels of wisdom here! I so agree with everything you said here. However do you find time to keep up on your instagram as well as your blog? Juggling work, blog, Instagram/ FB (which I don’t do much because of time) is a challenge. Any tips are appreciated. Thanks for the great post! 👏👏👏👏👏🙏
Thank you so much, Cindy! As for how I do it, I never do it all at once. I focus on one or two areas and go hard at those. This fits my personality and my training as a skater and a coach. As I wrote my manuscript I didn’t post much on social media, but I did check on my comp accounts daily and the conversation there encouraged me that I did have something to say that was unique to my experience. I also researched agents at night during commercial breaks of a funny TV show that helped me unwind. Conversely, I focused on building platform for the last several months, taking a little break to learn about starting a small press and figure out the specifics of recording an audiobook. Also, I haven’t blogged or sent a newsletter in six months, until today! All my social focus has been on IG and building connections in FG groups. I hope this helps!
You are sooo welcome and thanks for explaining all of that Ashleigh.
I love that you focused on one or two areas at a time and that just clicked inside me, thinking it truly doesn’t matter how you go about it, just that you do.
Breaks are important and listening to our internal needs and goals.
Helps a lot! Thanks.
Hope to see you sometime on my site as well!
❤️
Love your strong, specific steps.
http://www.writeradvice.com
Thank you! So happy you enjoyed it.
This is great. Putting the readers first–yes, yes, yes. Something we bloggers have to do, if we want any traction. Now to apply that to the rest of my writing. Thanks for giving me a lot to think about!