Writing Is Writing Is Writing

January 25, 2022 § Leave a comment

By Michelle Redo

“She said yes!” I squealed to my husband Phil.

“What?” he exclaimed, unable to read my mind, as I always assume he can do.

It was a Sunday morning, mere moments after extending an invitation to Zibby Owens, mastermind behind the Mom’s Don’t Have Time To Read Books podcast. She’d said yes, she’d talk with me on my little podcast! Zibby launched her podcast in 2018. Since then she’s expanded into a Mom’s Don’t Have Time To do much of anything empire. She knows a lot about brands, and loves branding, as she went to Harvard Business School. I went there, too. Their cafeteria was across the B-School’s giant parking lot from my old radio station, WGBH, when it was on Western Ave. in Boston. She got her MBA. I just got lunch.

There’s a lot to love about Zibby’s podcast, and I got the chance to tell her so when I interviewed her for Daring to Tell. I love the opportunity to listen to engaging conversations with writers…an uninterrupted half-hour to speak with writers was something she loved, too. Her genuine enthusiasm for each writer is irresistible. I’ve discovered I don’t have to be interested in the book or even the genre to be interested in what the author has to say. Writing is an art and a craft that’s delightful to plumb and dissect. You don’t have to like the final product to relate to the process.

Zibby and I talked about what actually counts as writing. She made a point that I heartily endorsed: even an Instagram post is writing. Yes, a different type of writing than essay or memoir. But writing is writing is writing. We’re choosing the content and structure of a message for an intended audience. And most of the time, shorter is harder. It’s why a word count restriction isn’t a curse of limited space, but a blessing for a focused message.

Zibby’s observation that reminded me of my radio spot-writing days. One of my favorite campaigns was our web spot, a daily 15-second promo highlighting recent stories. The spot always started, “Today at WGBH News dot org…” and ended, “…if you missed it on the radio, catch it online at WGBH news dot org, right now,” which left about seven seconds for a compelling and descriptive headline. It was a challenge in theme and variation: see how we got the website URL in there twice? How we reinforced our primary product, the radio…and featured information from a recent story that was almost as good as hearing the feature itself.

My inspiration for the campaign had been discovering the #ICYMI hashtag—In Case You Missed It—on Twitter. I wanted to reinforce local stories unique to our station. Those radio spots showed me how much I love crafting a pithy, memorable phrase, and the discipline that comes from daily practice. I thought the campaign might last six months…five years later it was still going. The spot was voiced by our station’s news editor who’d formerly run the Boston Phoenix for many years. His Kennedy-esque Boston accent and gravelly tone were iconic. People hearing him in coffee shops asked, “Hey aren’t you that guy? If you missed it on the radio? Can ya say it? Say the line, Right now.” By popular demand.

Now, as a podcaster, I have the luxury of all the time in the world. But the lesson of tight writing has stuck. It’s about respecting your listener’s time, and writing a hook that relentlessly distills a message to a single focus. Saying the most in the fewest words. Like a puzzle. Poetry, even.

How do you think about writing? Perhaps in three sizes, Tweet, Medium and Amazonian? Do you write batches of posts in advance? Do you strategize targeted promotional campaigns? Or simply attend to them as a daily discipline? Zibby Owens makes time not only for those IG posts, but also for the other writing that’s part of who she is… including her own memoir, Booked: A Memoir of Love, Loss and Literature, due out this coming July from Little A.

And me? I’m working on more Tweets, but podcasting allows me to keep doing the kind of writing I enjoyed in my radio days…writing words that someone will speak aloud. Now, instead of the radio announcer or voice talent, it’s me!

Hear my conversation with Zibby Owens now out on Daring to Tell, where you can hear her talk about podcasting and publishing, writing and stories.

Michelle Redo is a podcaster, writer, and book lover, the creator and producer of Daring to Tell, and audio producer for Heart of the Story podcast with Nadine Kenney Johnstone. Michelle was also a thirty-year, award winning public radio veteran at WGBH in Boston and has taught audio production at the Banff Centre, Banff, Canada. She lives in Maine and tweets @michelleredo.

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