Do I Hafta? Why and How to Be a Writer on Twitter
February 8, 2022 § 5 Comments
Waaaaaaahhhhhh…do I hafta be on Twitter? Of course not! But Twitter has plenty of benefits for writers even if you only check in once a week.
Twitter is the smallest of the major social platforms. Compared to almost 3 billion Facebook users, YouTube’s 2B, and Instagram and TikTok’s 1B each, Twitter’s under 500 million seems positively quaint. For writers, this smaller audience means it’s easier to find and interact with your community.
- Agents and publishers casually interact, answer questions, and use hashtags like #MSWL (Manuscript Wish List) to say specifically what they’re looking for
- Mass media editors ask for specific pitches; literary editors post submissions calls
- The literary world has thought-provoking conversations
- Journalists and essayists can keep an eye on pop culture and news
- Writers bond with fellow writers
Want to be on Twitter? Already on and want to have a better time?
Update your profile photo and make it a face. Even if you’re wearing sunglasses or a cartoon. Profiles without a face pic seem like bots, or people who don’t care about being on Twitter and won’t be interesting. Add a header photo relevant to your book or your work-in-progress.
Use a searchable user name, one you can casually say to people you meet at events. If your name is hard to spell, make it easy: food-and-family writer Stephanie Vuckovic eschewed her difficult last name for GIANTSHEETCAKE.
Set up a clear, relevant bio. Who are you? What do you write about? If your message is, “I’m a freak” put that in there! You get one link: usually your website. If you teach or lead events, use an easily updateable linktree to host multiple links from a single link for your bio.
DO tweet relative to your actual book: key discoveries, interview quotes, research tidbits, etc. Interact with relevant work. “This article talks about X and we all need to consider that because Y.” “Author says A but I think B.” Anyone seeing your profile should know right away what you’re writing about.
If you’d like to be an “active” Twitter user, tweet 1-3 times a day. BUT…
Mix it up! Social media isn’t about immediate book sales. Talk like you’re talking to friends. Vary your tweets. You don’t have to violate your own privacy, but think about how you’d chat at a party. Not just about your book, right? You have other interests!
Follow people you’re interested in and who are relevant to your work. Their tweets give you more to talk about by retweeting, with or without adding your own comments.
When sharing blog posts, newsletters or articles—yours or anyone else’s—quote something that entices readers to read more. Don’t summarize the material—open a conversation that continues at the webpage or in responses to your tweet.
When people follow you, click through and like one or two of their tweets (more is creepy) or respond to one tweet. If they aren’t interesting enough to do that, don’t follow back because you won’t enjoy them! Recently I was followed by someone whose tweets were all political statements. Even though I agreed with their positions (and sometimes want to get politically fired up!) I’m not on Twitter to be angry and sad. No follow-back.
Twitter is Victorian. At country house parties, guests didn’t need formal connections to interact, because “the roof constitutes an introduction.” You know that friend from college you hardly ever see, but you pick up where you left off? That’s everyone on Twitter. Interact like you’re starting in the middle. Chime in on conversations, even famous ones!
Don’t thank people for following. In real life, thanking someone in the first five minutes for becoming your friend would seem…odd. Thank them when they share your work, or have truly acted like a friend.
Don’t worry much about hashtags. They’re mostly for major events or to make a joke.
Tag authors when you say something nice! Better yet, tag their publisher and agent, too! It’s fine to be a little bit fan-girly on Twitter, but direct praise can feel embarrassing. Generally, tweet about authors with praise, tweet to them with how their work affected you.
“[quote from book] I am loving X’s insightful, compelling book”
“[quote] Thank you X—you’re making me think about biracial adoption in a way I never considered.”
Public recommendations help sell their book. (And that’s how social media sells books!)
You don’t have to be active to benefit.
Lists are Twitter’s best secret tool. From your profile page, create lists of accounts you care most about interacting with: agents and publishers, literary news sources, other writers. Even easier, follow someone else’s list by clicking the three dots next to their bio, then select “View Lists.” Check in with your lists twice a week for information. You never have to tweet or respond, just learn!
Twitter gets better.
If you choose to tweet, yes, you’ll endure “talking into the void” for 6-8 months of regular engagement before getting traction. Keep nurturing your community. Participate in conversations; retweet with comments to lift up others; share what you’re reading and thinking. The best way to approach all social media is to focus on what you’re giving, rather than what you’re gaining—and the best part of Twitter is how much there is to easily gain.
Allison K Williams is Brevity’s Social Media Editor. Overwhelmed by building platform and need a hand to hold? Join The Express Lane, a twice-weekly newsletter in your inbox, each with a small and specific platform-building step you can take now! More info and subscriptions right here. For one week only, get a 20% discount with the code BREVITYFEB.