“Here’s Looking at You, Writer!”

May 28, 2013 § 2 Comments

Casablanca Bogie and IngridA guest post, in black and white, from Rebecca Lawton:

I’ve long believed that many lines from the Casablanca screenplay (penned by Epstein, Epstein, and Koch) may come in handy to writers as comeback statements. Because I’ve seen the movie dozens of times, all within the last five years, I’m quite familiar with the valuable advice the script provides. Here I have ranked some of the classic film’s pithier statements from tenth to first place in terms of their relevance to us literary types.

10. “You can believe that if you like.”

Ilsa Lund (Ingrid Bergman) says this to Rick Blaine (Humphrey Bogart) when he accuses her of running out on him because life on the run would be too hard. A writer accused of wasting time by looking out the window, scribbling in a notebook, or hanging around a bar may want to retort this same line, icily. We all know we are really doing research.

9. “That is my least vulnerable spot.”

Louis Renault (Claude Rains) makes this claim when Rick threatens to put a bullet through his heart. A writer swatted on his or her weary posterior may want to point out that it’s already numb from sitting and therefore immune to feeling.

8. “Let’s get out of here. We can drive all night.”

Sam (Dooley Wilson) wants to whisk Rick away before he can get involved again with Ilsa. Any writer wishing to flee a demanding manuscript could use this to escape, at least temporarily.

7. “Aren’t you ever going to bed?”

Again, Sam to Rick. A question to put to family members, if the latter are up late and disturbing the writer’s much-needed, brain-restoring, beauty-preserving rest.

6. “I never make plans that far ahead.”

Rick brushes off his girlfriend Yvonne, who wants to know if she’ll see him that night. Writers can use this reply on anyone, anytime, if they wish to stay ready for the all-sacred call of the muse that might come at any instant.

5. “You’ve got to hide me!”

Signor Ugarte (Peter Lorre) appeals to Rick to save him when his arrest is imminent. A writer might need to request this of her roommate if Jehovah’s Witnesses or the Fuller Brush Man happen to call during her writing time.

4. “How long was it we had, honey?”

A drunken Rick inquires this of his lost love, Ilsa. An excellent question to ask of a workshop leader who is keeping the stopwatch for a timed writing.

3. ”Here’s looking at you, kid.”

The legendary toast repeated by Rick in honor of Ilsa. The writer may wish to say this to his reflection in the mirror. Sometimes we’re our only company.

2. ”I think this is the beginning of a beautiful friendship.”

Rick’s famous line to Louis at the end of the movie. The writer could whisper this to her pen, for example, or her keyboard. Whatever works.

1. “I’m the only cause I’m interested in.”

Rick claims that the troubles of the world are not in his department. He’s done saving the world. This is a lesser-known line from the movie, but it’s one of my favorites. My writer self often reminds my heroic self that if I’m going to save my own soul, much less the world, I need to put myself first long enough to write new words every day.

Use this line. You will need it–and the others–when the world comes calling on your time for every other endeavor but your art.


Rebecca Lawton’s debut novel, Junction, Utah, is available as an original e-book from van Haitsma Literary. Her essay collection about life as a whitewater guide, Reading Water: Lessons from the River (Capital Books), was a San Francisco Chronicle bestseller and ForeWord Nature Book of the Year finalist. She has published work in Orion, Sierra, The San Francisco Chronicle Magazine, Shenandoah, THEMA, More, and other magazines, has won the Ellen Meloy Fund Award for Desert Writers, and has been nominated for three Pushcart Prize nominations (in fiction, nonfiction, and poetry). Find her online at www.beccalawton.com.

Looking Backward

October 20, 2020 § 16 Comments

So what?

It’s the key question for all memoirists: Why should the reader care? What’s in it for them?

Autobiography and biography have the shortcut of fame. What’s in it for the reader is finding out more about someone they’re already fascinated with. But for those of us not (yet) famous, our memoir must have a takeaway for the reader. Just as we grew and changed in the story itself, our telling of it must grow and change the reader.

What gives the reader a chance for personal growth while reading our self-history?

Reflection.

Vivian Gornick writes in The Situation and the Story:

Truth in a memoir is achieved not through a recital of actual events; it is achieved when the reader comes to believe that the writer is working hard to engage with the experience at hand. What happened to the writer is not what matters; what matters is the large sense that the writer is able to make of what happened.

Biographies recite facts, hopefully told in an interesting way. Memoir creates meaning, and a key technique for creating that meaning is reflection, using the retrospective voice.

The retrospective voice is different from “the past” or “the past tense.” Past-You reacts in the moment, and you show it in action, in a scene, and in whatever tense you’ve chosen for your narrative. Here, in Let’s Pretend This Never Happened, Jenny Lawson writes about her childhood:

By age seven I realized that there was something wrong with me, and that most children didn’t hyperventilate and throw up when asked to leave the house. My mother called me “quirky.” My teachers whispered “neurotic.” But deep down I knew there was a better word for what I was. Doomed.

There’s thinking in here, yes, but the author is thinking as the child she was, processing her experiences through the reactions of the adults around her at that time. We’re staying in the child’s time period. The narration is simply phrased and focuses on the immediate feelings and reactions of the child. The reader’s engagement is in the humor and pathos of the situation, without commentary from the adult narrator.

Using the retrospective voice, Narrator-You juxtaposes events to create meaning—meaning that brings a sense of shared humanity and realization to the reader.

Jenny Lawson again, later in the book and in her personal timeline:

The skating rink was shuttered and abandoned, the sign filled with empty birds’ nests. The bookstore where I’d met Victor was gone now, and my grandparents’ home sold soon after they died…My sister and I walked through the aftermath of the playground together and I took a small piece of the rubble to remember it by. Now when I pass by the school I look away and remember it the way it was, with the dangerous metal seesaws and merry-go-rounds that eventually disappeared all over America. All that remains of it today is the memory, still echoing in my head, of the sound of my favorite swing, squeaking rustily and comfortingly, over and over, back and forth.

The language isn’t any more complex, but the sentences are longer and contain more images than actions and feelings. There’s a deliberate rhythm in the end of the last line that lingers for the reader, allowing them a moment in their own thoughts of what, for them, has passed.

You can blend the retrospective voice with a past scene, and the contrast is often poignant or funny:

[My mother] gave us a look that my father always seemed to interpret as “How lucky you girls are to have such an adventurous father,” but which I always read as “One of you will probably not survive your father’s enthusiasm. Most likely it will be Lisa, since she’s smaller and can’t run as fast, but she is quite good at hiding in small spaces, so really it’s anyone’s game.” More likely, though, it was something like, “Christ, why won’t someone hurry up and invent Xanax?”

Most of the paragraph is Past-Jenny, but the last sentence is Narrator-Jenny, wryly assessing the moment as her adult self.

Take a look at a memoir you admire. Where is the writer their past self, thinking and feeling and experiencing? Where are they the narrator, making meaning from those moments, maybe even straight-up telling what they know now? And more technically, where has the writer put events and scenes physically next to each other on the page, so that their juxtaposition itself creates meaning for the reader?

Ask those questions of your own work, too. Chances are you’re already using the retrospective voice instinctively; now apply it deliberately. Where do you want the reader to stay with Past-You, reacting directly to the action? Where do you want to share Narrator-You’s discoveries, so that the reader can reflect themselves, feeling the resonance of your words in their own life?

The retrospective voice dances on the edge of being the moral of the story, but allows the reader room to complete the thought themselves. It’s telling just enough. In the main narrative, show them what you did. In the retrospective voice, show them what you know.

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Allison K Williams is Brevity‘s Social Media Editor. Tomorrow, she’s teaching the webinar, Nail Your Memoir Structure by Thinking Like a Novelist. It’s just over an hour and a steal at $25. Recording will be available but you must register in advance: sign up here.

 

Finish Your Book

August 20, 2019 § 11 Comments

I’ve found ‘one weird trick’ that gets me to the end of major projects:

Doing one thing.

It seems so simple, and yet this morning I:
Checked email
Made breakfast
Gave feedback on pages
Tore apart my closet looking for a thing I tucked away while I was on vacation, and had hidden so well I couldn’t find it (my closet is now extremely tidy and partially Konmari-ed)
Dealt with the air conditioner repair men
Washed dishes

You get it. Chances are, you do it too. And it doesn’t make us bad people, or even bad writers. We’re human. We got stuff to do.

But three months ago I really needed to finish a website. I made it my “weekend” project, and worked only on website copy and pictures and html code until I was done. No editing, no other writing, no reading, no errands. It took four days. But it’s done.

Two months ago I needed to finish a book proposal. Weekend project. Blinders on. Six days. But it’s done.

I don’t have kids and I set my own work hours and my spouse is beyond supportive. But it’s still hard to pick one thing, figure out how to tackle it, and do it until it’s done. It’s hard to stay focused when totally legit things want our attention (I did shower and cook dinners).

That’s why so many writers love retreats. A blissful week away in which someone else cooks and cleans, and no-one can “Hey Mom!” or “Ummm…Dad?” or “I need that presentation” you. But even on retreats it’s hard to get started. And if you’ve only got a week, you need a plan. A big-picture view of what needs doing and how.

At home, you can enlist a writer friend. Split an Airbnb for a week, read each other’s manuscript before you go and give specific, prescriptive feedback about what to work on in what order. Not “your book should be like this” but, after hearing your goals, “Restructure the plot, then fix the ending, then rewrite chapters 8-10.” Check in with each other daily for accountability.

But if you have time and funds, we’d like to suggest a retreat…that comes with a manuscript read. (This is where the ad part starts!) Brevity Editor-in-Chief Dinty W. Moore and Social Media Editor Allison K Williams would like to invite you to Costa Rica.

Next May, we’ll be hosting 10 dedicated writers in a luxury eco-lodge overlooking the Pacific. Organic food that you don’t cook. Beautiful grounds you don’t mow. Probably sloths. Definitely monkeys. But most importantly, we read your entire manuscript before you arrive, and with you, make a work plan to finish a draft, a proposal, or your book, before you leave. Don’t have a book yet? Write the first draft with us, and we’ll read it when you go home. Either way, it’s a chance to focus deeply on the work that’s most important to you.

If a travel retreat isn’t in your bag, grab a friend and start picking dates for your own week of fabulous productivity. But if you think finishing your book in tropical paradise might be for you, we’d love to spend that time together.

More information about Rebirth Your Book retreats. (If you’re already close to done, there’s room for two more in Italy in October!)

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Allison K Williams is Brevity’s Social Media Editor. Please say hello if you’re at Hippocamp!

What’s Stopping You?

August 21, 2018 § 32 Comments

Multi-tasking is the key

Yesterday I went viral on Twitter:

And aside from 17 replies of “But I’m 97,” a few scoldings on how I shouldn’t glorify Laura Ingalls Wilder, 12 “What if I’m just lazy,” and a couple of crabapples sniping about factual accuracy (yes, I should have said “novel” for Twain), the overall response was one of relief.

Thank you, I needed that.

There’s still hope.

I needed to hear that today.

A lot of people are worried they might be too old, or not published enough (the paradox of not publishing until you’re published), or that being a writer is somehow a special condition and only certain people are allowed to contract it.

It was fun to see so many retweets and likes, and I checked in periodically while putting together a PowerPoint for a workshop next weekend, “25 Hours in the Day: Planning and Living a Writing Life.” I made pretty slides about saying no to tasks that don’t help your writing, and how many “obligations” we take on aren’t really things we’re obliged to do, and apps and tools to manage our time. Then I edited two hours for a client, went to the library and printed some maps I needed for novel research, refilled a prescription long-distance and answered some email.

My day also included a panic attack, where I wept and vented on the phone to my best writing friend, because I’ve just finished a writing workshop and booked myself three days of personal writing time in the same location, and I’m spending that time working for other people.

Not writing my book.

I feel my age closing in, the sense that I’ve “wasted my life,” which is patently ridiculous given that 1) I’m only in my 40s; and 2) I’ve already done three successful careers which, surprise! gave me shit to write about.

But in a one-on-one consultation with my teacher last week, he looked at me very sternly and said “You need to stop editing and write your own book.” I repeated that to my husband, who said “That’s what I’ve been telling you for four years.”

I like editing. I like teaching and speaking and helping other people work for their dreams, and I don’t want to quit entirely. I like blogging for Brevity.

I don’t want to quit teaching circus entirely.

I don’t want to quit traveling.

And all these things help me write, yes, but they also take time from writing. They demand physical and mental energy. That’s what we forget when planning our writing lives: it’s not the obligations we chafe at that are hard to shuck off—It’s the stuff we love.

Many writers love being a good spouse. Parenting well. Looking after a family member who needs help. Those aren’t writing hours.

We enjoy living in a nice place and keeping it up. We like working to pay rent and food and the care of people who need us. We take pride in doing well at that work—some of us even adore the work itself. Those aren’t writing hours.

If I’m going to write, I have to make writing hours. A lot of them. I don’t have kids, but I like being a good wife. I like the self-respect that came from being self-supporting. Some of being a good writer is sacrificing some of those two things. I contribute to the house with money and work, but after twenty primary-breadwinning years, I’m not self-supporting any more. My best writing time is often away from my husband by thousands of miles. And it’s hard to say no to editing clients, because I’m arrogant enough to think I can help them best.

Small things help: I pop in my earbuds and put on the song that launches me into one book or another. I maximize my time by turning off wifi and my phone. I updated my website to say I’m not taking on new writers, because it’s easier to have potential clients say no to themselves before emailing me.

I’m privileged that these are options I have; your barriers may be different and much harder to surmount. But it’s easy to make time for writing by saying, “I’ll get the kids to do their own laundry and start doing groceries only once a week.” It’s much harder to look at things we love and value, and decide we might love writing more. Especially when we aren’t living on our writing money, the time we spend can feel like self-indulgence, like a frill.

But we’d tell our treasured friend, You deserve that time. We’d say, Modeling dedication and focus is also good parenting. We’d tell them their spouse should be supportive, and applaud the spouses who were.

Let’s tell it to ourselves, too. Let’s ask, What’s stopping me from writing? and be brave enough to let go.

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Allison K Williams is Brevity‘s Social Media Editor. Follow her adventures with the monthly I Do Words TinyLetter.

 

You Can’t Wrap a Five-Figure Deal: Gifts For Writers

December 14, 2017 § 8 Comments

Happy Third Day of Hanukkah! The season’s closing in–“Festive Winter Holiday” time, as the department stores around Dubai call it–and you may be wondering what to get the writers in your life. Or someone you love has asked that horrifying question, “What do you want for Christmas/Hanukkah/Kwanzaa/Diwali*/Yule?”

…An agent, book auction and five-figure deal?

…Jesus to show up and explain pointedly, he really meant the part about taking care of the poor and the sick?

…A time machine to peek at 2020 and see if building a survival shelter in the present is a smart idea?

Sadly, none of these items are (currently) available for purchase. But there are plenty of other gifts for the writer in your life, and for you as the writer in someone else’s life.

Classic elegance: Buy their book, preferably from your local indie bookstore, but here at Brevity we also understand the desire to never leave the house again. Fortunately, Powell’s also ships. Double points: buy two and give one as a present to someone else, or leave it in a Little Free Library. Already own it? Review their book online!

Stocking-stuffer: See what books you’ve bought in the past six months but haven’t reviewed yet. Spread some goodwill around by writing some quick thoughts and clicking four or five stars. Especially if the writer is at less than 50 reviews: crossing that threshold really helps their visibility online. Copy-paste Amazon reviews to Goodreads, because every little bit helps.

Fellowship: Take a like-minded friend to a reading at your nearest bookstore, no matter who the writer is and whether or not you’ve ever heard of them. If it sucks, you’ll have text-LOLs for days. If it’s great, you’ve made a discovery. Either way, buy a copy of the book and know that it’s balm to a writer’s soul when strangers come to their reading.

Peace of mind: There is no vision more horrifying than the Blue Screen of Death. Why not gift your favorite writer a large-capacity hard drive or a subscription to a cloud backup service? When the ruin of the laptop lies before us, the sole comfort is knowing your manuscript’s safe.

Creative time: Offer to watch the babies for two hours, once a week, for a few weeks, so the writing parent can get some words down. If you’re lucky, she’ll schedule for naptime. Otherwise, enjoy looking at what the kids see, or finding out what they’re interested in. If you write YA, middle-grade or picture books, this is research–the gift that keeps on giving!

Creative tools: Have they been considering Scrivener? Final Draft? A creativity or organizing app? If you’re not sure exactly which one, there’s always an iTunes gift card, with a personal note saying you thought they liked X, but this is flexible just in case. For special bonus points, find out EXACTLY what kind of notebook they use, and stock them up on a few. (I love these red Moleskines–nice enough to feel special, not so fancy that they’re “too good to use.”) Likewise, do you know EXACTLY what kind of pen they like? Remember, a $935 pen is useless to someone whose words flow from a 17-cent Bic…and leaves them around everywhere.

Literary Citizenship: Sponsor your friend–or make a donation for scholarships–to a writing conference. Gift subscriptions of your favorite literary journals, or ones you know they’d like to be published in. We’re all supposed to be reading where we want to submit, and subscriptions aren’t cheap. Help their road to publication by getting them in the habit of reading in their venue. And Brevity is always happy to accept a donation in honor of a friend.

For yourself: If you don’t have an Amazon list, consider making one. We all try to be good writer buddies by reading for others when we can, and most of the time it’s a trade or a deposit in the favor bank against future need. But every so often, we end up doing professional-level or time-consuming work for someone we’re not comfortable billing. It’s easy to say, “I’m happy to help out, and will you get me something off my Amazon list?” They can choose whether to get you a great new book, a great used book, or that Belgian linen duvet set.

Remember, if you do some holiday shopping on Amazon, starting at Smile helps Brevity with a small percentage of your purchase at no extra cost.

And if you’re stuck awkwardly trying to tell people your desires, or wedged between “Oh, no, you don’t have to get me anything” and the uncomfortable knowledge that yes, you do need to get them something? Just send a link to this post. Hopefully, they’ll get the hint.

*Yes, I know Diwali was in October but it’s never to early to stock up on tea lights and gold jewelry.

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Allison K Williams is Brevity’s Social Media Editor and the author of Get Published In Literary Magazines.

Reclaiming Your Time

December 12, 2017 § 21 Comments

On the twelfth day of Christmas, my loved ones gave to me:

I swear there was an outlet back here last year.

Twelve children quarreling
Eleven guests arriving
Ten addiction triggers
Nine Secret Santas
Eight dinners cooling
Seven picky eaters
Six spouses slacking
Five traaaaaa-ffic jaaaaaaams!
Four messy rooms
Three loud screens
Two touchy in-laws
And an obligation Christmas party.

I am somewhat notoriously not a holiday person. I love my family, I’m grateful there aren’t that many of them, and I live in a country where December is a festive shopping season. I’ve managed to be outside the United States for the past ten Christmases, and this one I’ll be in Taiwan.

Not everyone is that lucky. My writer buddy shows up distraught–she’s flying back to Ohio, and the in-laws who aren’t speaking to anyone else are refusing to attend the family gathering and insisting my buddy’s family come see them in Nebraska. “How come we’re your lowest priority?!”

My acquaintance is in the middle of a divorce-based argument affecting how many and what kind of presents the children can have. “You’re not spending my money on that!”

An artistic director I admire is fighting her board of directors over employee schedules while mounting a 50-child production of A Christmas Carol. Tiny Tim has managed to lose three pairs of crutches in three weeks. “They’re just going to have to do overtime.”

I suspect, Gentle Reader, you have similar items on your holiday list. In-laws. Neighbors you’d decided not to gift who show up with gifts. Debating how much to tip the super who was gone the week the boiler failed. Family from the other end of the political/moral spectrum. Tight budgets. Writer-friends who didn’t get Cat Person.

But your holiday experience is up to you. You don’t “have to” do anything. You may not like the consequences of not doing it, but it’s still a choice.

So give yourself the gift of time. Say no to more things than usual. Make a list right now of the things you expect/are expected to do this season, and choose your favorites. Ask your family what traditions they actually value and what’s rote. Don’t wait to be asked to the cookie party that takes five hours of prep and results in a carload of baked goods–go ahead and block that time out for something you want to do.

All that passive voice you’ve carefully rooted out of your writing? Employ it now.

What a shame our schedule filled up so much–let’s do something in January.

Our budget is gone–it just devastates me we won’t be able to make it.

Goodness, it sounds like that situation really bothers you–I hope it gets sorted out.

Let people be responsible for their own feelings. There’s a special holiday magic in “I agree, it’s just awful how things turned out. Oh gosh, the oven! I love you, goodbye!”

If you are an inveterate truth-teller, go preheat your oven to 350° and keep it going until December 26th. That way it’s ready when a phone call needs interrupting. (Brevity does not advise leaving your oven unattended. Please use all home appliances in accordance with manufacturer’s directions.)

Are you a fixer? Decide in advance where to spend your energy instead of having “problem-solver” thrust upon you. Pick one event or relationship you care about having in good working order–the dinner, the mother-in-law, the kids’ presents–and let everything else be someone else’s problem. It’s not even your job to assign who takes it on. It’s OK to say, “That’s not something I love doing. If you’d like to plan it, let me know when and where to show up and I’ll see you then.”

Refuse to engage with drama. Carry your notebook. When snippy Aunt Betty has something nasty to say, whip out your pen and ask her to repeat that, please, it’s perfect for a character in your book. Ask her to slow down when needed. Wait, do you want a hyphen in “streetwalker” or is it all one word? Is there a better adjective for Cousin Sally’s dress? What about “sleazy”–how do you feel about “sleazy”? I think that would tighten up the sentence. Avidly transcribe until she shuts up.

Finally, plan your escape. Even if you’re “on vacation,” it’s OK to go to the coffee shop for an hour and visit with your work. At home, leave a good book stashed under the bathroom sink, in the garage or basement or on the back porch. When a fight breaks out at the table, mutter “Oh dear, something must have disagreed with me.” That’ll give you about 25 minutes before anyone comes looking.

And if all else fails? Hit me up. I know a great noodle shop in Taipei.

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Allison K Williams is Brevity’s Social Media Editor. If you want to hear about Taiwan, please do sign up for her bimonthly adventure news.

Pick Up Where You Left Off

June 29, 2017 § 8 Comments

Now that’s enthusiasm!

I have two best friends (lucky me!). My Functional Best Friend is someone I speak to most days, text every day, and often have three simultaneous email conversations going with. I met my Best Friend of Record in high school, she was maid of honor at my wedding (both of them), and lives in another country. We rarely tweet, email perhaps once a season, Facebook each other only for major life events. About every other year, we get an in-person visit–we just pick up where we left off.Writing projects work this way, too. Here at Brevity, we’ve lately blogged about finishing our work. But there’s more than one kind of finishing–there’s dogged, day-to-day, getting through the steps in order, staying connected; and there’s that project that’s been on the back burner for months or years that we’d really like to get back to…

one day…

when we have the time…

and can dig out our notes…

and have a few solid hours to really dive in…

Newsflash: That day is never coming. Our calendar is unlikely to magically pop up “Today Is The Day You Can Focus Entirely on That One Project.”

If there’s a book, or an essay, or a story on the back burner, we have to choose to bring it into our daily work. Some of us are diligent, fortunate, and financially able enough to go to writing residences, and we do get those magic days to focus entirely on one project. But that’s rarely a year-round solution. What can we do to get back to the work?

  • Take some low-pressure time to assess what’s in the files and think about what we really want to finish. Melissa Ballard sat down with some index cards and her unfinished essays and asked of each one, what am I waiting for? What’s holding me back? I’ve used a process of looking at my specific life goals and a list of projects and asking, which project gets me closer to what I want? Stick drafts up on a wall and see what calls your eye. Imagine you’re boarding a strange lifeboat and you’re only allowed to take one project with you. Choose the easiest one, or the one you’re most afraid of. And without the stress of “I have to write something good right now,” scribble a bit about what steps need to happen to move forward. Consciously choose to set other projects aside to wait their turn politely instead of shoving each other and guilting over your shoulder.
  • Start touching it almost every day. Not a minimum number of words or pages, but taking five minutes on the bus to actively think about the project. Or opening up the file and reading one page. Or making voice tweaks or grammar fixes on a few pages or a chapter. Seriously, just touching it. So when you are ready to write, it feels like picking up where you left off rather than a new endeavor.
  • Use a trick or a tool. Choose your most-supportive and non-critical reader and read them a couple of passages you really liked when you wrote them. Last night I shared some of a novel I’m working on with my decidedly non-literary husband. I kept finding more bits I liked and wanted to read him. His questions and his “That’s not too bad” (he’s British, so that’s practically 76 trombones of enthusiasm) made me excited to dive back in. I also tend to make a playlist for each large project I’m working on, and often the opening song is enough to bring me back to the mood and voice of the piece.

Starting again doesn’t have to be from the beginning. You don’t have to rethink the whole project or make a huge plan or set aside two weeks when your decks are clear (let me just pencil that in for never). Sometimes your project is the person you talk to every day. Sometimes you can just pick up where you left off.

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Allison K Williams is Brevity’s Social Media Editor. She believes we should all start measuring enthusiasm in trombones.

Facebook Author Pages Are Useless. Make One Anyway.

November 11, 2020 § 11 Comments

A writer asked me, “Should I start a Facebook Author Page? My book is coming out next week, but I want to keep my personal profile private and just get everyone to like my author page.”

What I heard: I don’t want to share my real self or genuinely connect, but I want people to sign up for my commercials.

Because yes, we share our blog links and promote our friends’ books, too, but these are all commercial activities. Read me. Buy me. Buy this other thing.

Nobody wants to be your customer. They want to be your friend.

Facebook already knows this. That’s why Facebook feeds you a steady stream of news from family and acquaintances, posts from interest groups you’re part of, and a very occasional post from that author page you liked a long time ago because your friend asked you to.

Even when you like and follow a business or author page, Facebook rarely delivers their posts. You have to specifically visit the page. For that author, only 10-15% of the people who clicked “follow”—who signed up on purpose!—will see their posts. Mathematical algorithms weigh a page’s popularity and interest to the public, because what Facebook wants is for people to spend more time on Facebook. If a page has thousands of followers, Facebook shows the posts more widely and more often. Famous people get more famous. Viral content goes viral-er.

Social media algorithms aren’t looking for “quality” or “this author deserves a boost!” so if you want anyone to see posts from your author page, you’ll have to pay for advertising. Do you have a product to sell? Your beautiful book, or maybe a course you’re teaching? Run $20 worth of well-targeted ads. No product yet? Don’t bother.

Because Facebook Author Pages don’t attract their own traffic, they don’t usefully separate professional from personal. You will always get far more engagement on your personal page. (Try posting the same link or post or picture to your author page and your profile and see who shows up where.)

No-one wants to be your customer. They want to be your friend.

Even if they see your post in both places, commenting on a friend’s post feels “real” and “connected” in a way that commenting on their low-traffic author page doesn’t.

For a useful compromise, join some interest groups on Facebook. There are plenty of writing groups in all genres, and whether you write about boating or genealogy or special-needs parenting or hot-air ballooning, your topic almost certainly has groups, too. Lurk for a while until you understand how the group functions. Comment when you can help, or congratulate, or encourage. Almost zero groups allow direct “buy my product” advertising. But if you gain a reputation for being helpful and kind, people will ask you about your book.

Administrating an author page is a little more difficult than updating a personal profile. They don’t get traffic, they feel fake even to your friends, and you’ll feel weird constantly advertising yourself.

Make a Facebook Author Page anyway.

Here’s why: One day, you’re going to publish that book, or that second book, or offer a workshop or a course, and you’re going to want to spread the word. You can only buy Facebook advertising for posts on a page, not your personal or group posts.

Here’s why else: if you’re writing a book that will benefit from a social media platform (that’s not all memoirs!) agents and publishers will care how many followers you have on Facebook personally, and on your page. They’ll also care about how many members your groups have, and how active you are in the groups. Pumping up those numbers from scratch at the last minute doesn’t create genuine connections. A long, slow process builds bridges between your writing and reading communities.

  • Set up an automatic feed to post to your author page whenever you write something new on Instagram/Twitter/your blog (I use IFTTT, it’s free).
  • Share non-private posts from your personal profile to your page, so your fans see some of the personal you.
  • Once or twice a week, find a helpful or well-written blog or article you didn’t write. Say why you liked it or found it thought-provoking, and quote something intriguing or counter-intuitive. Post that to your author page (and Twitter, if you have it). Tag the original author. Sharing their work connects you to them a little more, and their fans may discover your work, too.

Sharing your work on your personal profile, among the genuine moments of your life, will always be more rewarding and gain more readers. “We had a picnic!” “So excited about my publishing deal!” and “Wow, these fall leaves!” are far more engaging than “Buy my book,” “Review my book,” “Tell your friends about my book.” Instead of asking friends to watch a commercial, your work sits amidst the many things you mutually find interesting. But a Facebook Author Page has advertising and platform benefits you’re going to need one day—so start gently building your following now.

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Allison K Williams is Brevity’s Social Media Editor. She’ll be teaching the webinar Second Draft: Your Path to a Powerful, Publishable Story December 16th (replay will be available). Click here to find out more and grab your spot!

Tone Deaf

October 27, 2020 § 4 Comments

I’m not writing this for you. You already know better. I’m writing this so you can forward it to that friend of yours. You know. The one who keeps tagging you in social media posts about her book? The author who, every time you mention you’re looking for something new to read, offers an Amazon link? Who responds to every question even remotely related to her topic with “I wrote a book about that!” blatting away like a lone trumpet in the middle of a string quartet.

Yes, marketing statistics show that people have to hear about your book seven times, in seven different places, before they decide to buy it. But tone-deaf self-promotion does not create a pleasant memory of Oh I should purchase this book. Repeated advertising in social settings creates resentment and irritation, and as I wrote here a while ago, irritation doesn’t sell anything.

Yes, we should be proactive. Yes we should be unafraid to share the news—the wonderful news!—that we have published a book and wouldn’t our friends love to support us? Our friends do want to support us. They just don’t want to do it every day.

Here is how much marketing support you can reasonably expect from your friends:

One retweet.

Two mentions to their real-life friends that you have written a book and it is nifty.

From your extra-best awesome writer-friends: one retweet, one Instagram post, one book review written to Amazon and copy-pasted to Goodreads. More than that is doing God’s work.

From close relatives, and from people who would like to have sex with you: physically walking into a bookstore and ordering one, even two copies of your book.

From your local newspaper: a brief mention of your reading at a local bookstore. Because “Hey, I wrote a book” just isn’t all that newsworthy.

For the press, consider writing PR (or having your insanely expensive publicist write PR) that expresses how your book ties into popular culture right now. Or the problem many people have that your book solves or addresses. Maybe even your unique story about writing the book, if you triumphed over adversity or accomplished a life goal. Not just about your book.

But you can’t send a press release to all your friends. Not even an advertisement disguised as a Facebook comment.

The two best ways to get people interested in your recently published book are to make yourself look like an expert, and show them how your topic is directly relevant to their lives. You do this by offering assistance. For example, if your Facebook friend has a problem that you know how to solve and that is also related to your book, answer their question. Solve their problem. Direct them to another resource that is not your book for more information. At the end of all that assistance, note somewhat self-effacingly, I also wrote a book about this, and here’s the link in case you want to look it up. The product is an afterthought in your service to your friend.

Author Karen DeBonis has a great technique for talking about your topic without talking about your book every time. She has set a Google alert for one of the topics of her book, “people-pleasing.” When she sees a quality article related to people-pleasing, she can tweet or post the link, with a quote from the article and some commentary from Karen about why this information is useful, or how she identifies with it. (Here’s how to set up a Google Alert)

This is double literary citizenship! You’re promoting the writer of the article you’re linking to, and increasing interest in your own topic. You’re helping establish your own expertise, or that you are at least a clearinghouse for this information. When someone has a people-pleasing-related question, they’ll remember, Gosh, I bet Karen knows the answer, and come to her. Then she can answer their immediate question, and gently direct them towards her book. If her book is not out yet, she has incurred gratitude. She has made a deposit in the Bank of Goodwill, which can be redeemed when the time comes to purchase, review or post about her book.

None of this is “being clever on Twitter,” though that can help. It’s not “have a million Insta followers,” though that can help, too. This is doing service you already know how to do, to genuinely connect with people affected by a topic about which you care deeply enough to have written a book.

Self promotion is not self service. Yes, fanfare the news of your new book from the rooftops. But also gently play the symphony of support, solutions, and expertise for your grateful listeners.

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Allison K Williams is Brevity‘s Social Media Editor. Join her and Ashleigh Renard for The Writers Bridge Platform Q&A on Zoom. This Thursday at 1PM Eastern is the Ask Us Anything Halloween Party—costumes optional, bring your burning questions about platform, promotion and social media. If you’re on the list, you’ll get the link, or sign up here!

Every Word is a Nickel

October 8, 2020 § 22 Comments

Black and white vintage photo of man wearing a bankruptcy barrelPerhaps your manuscript is as good as you can make it…but you’d like a second opinion. Or maybe you know something isn’t quite clicking…but you’re not sure what. Maybe you’ve heard a fellow writer say, “My editor pointed out issue X and everything fell into place! I still have a lot of work to do, but I know where I’m going.” Maybe you’re getting rejections and you don’t know why your book isn’t landing with agents or publishers.

Most authors reach a draft where they can’t improve their manuscript further without high-level outside input. More thorough or more sophisticated critique than even your best writer friends have time to give. It’s time to call in a big favor…or spend money.

If your literary citizenship has included reading for friends and acquaintances, promoting and reviewing their books, and staying in touch with workshop colleagues and teachers, you may have a free or low-cost reader available. A writer you trust, whose work you believe is more polished than yours. Maybe the classmate who gave the best feedback to everyone else. Someone who doesn’t love everything you write—praise is not useful at this time.

Ask in a way that makes it easy to say no, and that suggests you’re prepared to compensate them appropriately for their expertise.

I don’t know what your schedule is like right now, but do you do manuscript reads? And if so, do you have a regular rate?

They might say, “I’d love to read your work, just send it along,” in which case you send a heartfelt thank-you note and review everything they ever write in as many online locations as you can. Or they’ll quote a price and you can decide if they’re within your budget.

A free or low-cost reader needs your request for feedback to be as specific as possible. You might ask 5-10 questions like, “Does the main character’s emotional journey pay off at the end?” or “Can you please highlight things you think I can cut?”

High-level critique also comes from professional editors. A good editor will help you make your book the best you can write, and much readier for querying, submissions or self-publishing. Unlike your friend doing you a favor, you’ll have a specific due date and a clear scope of work.

If you’ve explored hiring a professional editor, you may have noticed one key element: Good editors are EXPENSIVE. House payment-expensive. International airline ticket-expensive. Sometimes even refundable business class-expensive. Editing is skilled, high-level work that should dramatically increase the sellability of your book, and it costs accordingly.

Editors may bill a set project fee, hourly (with an estimate), or per-word. Some charge per page, but a “standard” page is 250 words so that’s functionally per-word. These prices are usually based on how much time your manuscript needs. Send the cleanest manuscript you can. Pages with fewer typos and grammatical errors take less time; you’ll also get more bang for your buck if the editor spends her time on issues you couldn’t see or fix yourself.

You can also save money on editing by reducing your word count. The more unnecessary words you remove on your own, the less a full edit will cost. Here’s how to slim down your story without losing what’s important:

1) Many memoirs (and novels!) start too late. Send pages 50-75 to someone who hasn’t read the book. Ask what they know about the story and the narrator. Cut those details out of the first 50 pages. Ask what they wish they knew. See if you can move those things out of the first 50 pages and put them in later, but smaller. I’ve had several editorial clients who cut their first 50 pages because the story hadn’t started yet. Especially if it was a big chunk of family history.

2) Send only the first 25 pages (now possibly your revised pages 50-75) for professional editing. Problems at the beginning are almost certainly problems through the whole book. Ask for a list of what to fix, then address those issues in the rest of the book before sending off your entire manuscript. If your memoir is over 85K words, ask specifically about reducing length. (If your manuscript is under 60K, ask what you’re missing that needs to be added in.)

3) Do a Word Cloud (I like Wordle) to see overused words. Remove/substitute as needed.

4) Search for that, very, really, beginning to/began to, starting to/started to, and continued and take out half to two-thirds of each.

Words add up. Developmental edit on an 85K manuscript at 4 cents/word? $3400. Cut 4000 words of extra subplot, 4800 words of excess description and 200 appearances of very and really? You just saved $400.

Before committing to working with a professional or other high-level reader, do as much as you can alone. Join a writing group, trade manuscripts with a writer buddy. Before you send your pages or manuscript, read through one more time. Knowing that feedback is imminent, more issues will stick out. It’s possible you’ll solve your own problem. It’s also possible you’ll still need an edit.

Editing is not a magic cure. Your book still may be unpublishable. Your writing may not be ready. But a good editor will not just polish this book—her feedback will teach you more about writing, and your next book will start at a higher level of craft.

And if what you’re struggling with is structure? Check out my webinar October 21st: Nail Your Memoir Structure by Thinking Like a Novelist. It’s only $25—no matter what your word count is.

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Allison K Williams is Brevity‘s Social Media Editor. October 21st, she’ll be teaching how to structure a memoir to engage readers, agents and publishers. What’s an “inciting incident” or a “climax” when you’re looking at real life? How to decide what events belong in your book? Suitable for those with an idea, a draft, or a terrifying pile of material, you’ll discover how to tell the right story about the story you need to tell. Sign up here.

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