When the Contract Expires, and Your Publisher Gives You Your Book Back

May 14, 2021 § 23 Comments

By Dorothy Rice

The e-mail from the publisher of my first book popped into my mailbox on a Saturday. I was sitting in the wooden bleachers at a baseball game. My nine-year-old grandson was pitching. I didn’t open it, not only because I was cheering him on through the chain-link fence. I had no expectation of good news. After the game ended and we’d all hugged goodbye, I sat behind the wheel of my Subaru, blasting the air conditioning in an unseasonably hot Sacramento spring. I clicked on the email.

“I am writing to give you notice that The Reluctant Artist will be removed from our active title list on June 30, 2021 (hereafter the Termination Date).”

Which meant they would no longer sell my book. All rights would revert to me following the ominous sounding “termination date.” Mention of my freedom thereafter to publish the entire book or any of its individual poems let me know this was a form letter; there are no poems in The Reluctant Artist. I imagined a purge was underway and that many poets had received a similar missive. Out with the underachievers. A list my book belonged on. No quibble there. Royalty statements for the last two years of the contract were in the red. I wondered if I’d get a bill.

If I’m honest, I’d considered it an unexpected gift that it was published at all. With 73 pages of full-color photographs, it must have been expensive to print. Then there’s the size, smaller than a coffee table book, bigger than most others. And the contents. Neither fish nor fowl. A hybrid memoir/art book, written by a little-known writer about her even more obscure father.

Sitting in the hot car, air from the vents blasting my face, I skimmed it quickly and tossed it onto the passenger seat. I was used to impersonal rejection emails. This was sort of the same thing. Wasn’t it?

By the time I pulled into my driveway, I’d decided not to tell anyone. Not my husband, my sisters or kids (the primary audience for the book in the first place). Telling anyone would have made it too real.

The news nested somewhere in the back of my mind, behind conscious thought.

The following Monday, I sat beside my seven-year-old granddaughter, shuffling math worksheets and reading packets, organizing her materials for Zoom school. In the kitchen, I poured her favorite juice and spread Nutella on a toaster waffle. Savoring the scent of warm grains and melty chocolate, the termination notice resurfaced.

I’d grown accustomed to thinking of myself as the author of two books from small presses—not one, two. Five years passed so quickly; my quirky book fading in the sunset hadn’t crossed my mind. With a typical rejection, I could consider where to send it next, or perhaps undertake another round of edits. A published book ceasing to be “published,” losing its home, its advocate and legitimacy in someone’s eyes other than my own, felt different. An erasure, an accomplishment withdrawn.

I could tilt at more windmills by sending it out to other small presses. I could self-publish. A viable option for an e-book. Even if I could finance printing an art book, I didn’t think I wanted to.

I snuck my granddaughter her breakfast. Eating “on camera” wasn’t allowed, yet making Eva wait until the 9:30 break wouldn’t go well for any of us, least of all the teacher. We finished the Number of the Day worksheet (32) and a math assignment about telling time, the “real” way, with two hands on a clockface. I brewed a fresh cup of coffee, poured Eva more juice.

“Drink it fast,” I said. “It might stop the hiccups.”

Ten years ago, when The Reluctant Artist was conceived, my dad had just died. The two essays that became the nucleus for the text were about finding my way back to writing as my father, a lifelong creative, was dying. I loved his art and harbored no doubts about its merits. I was not so confident about my own abilities or identity as a writer.

I retrieved a well-thumbed copy of the book from my office and smoothed the cover with the flat of my hand— a self-portrait of my father from the sixties. Returning to Eva, my steps were light. Proud, nostalgic, and grateful, for Dad, and the writer I was.

During the 9:30 break, we watered the vegetables we’d sprouted from seeds then moved to wood-framed beds in the backyard.

“Look Grandma, this tomato has flowers.” Eva pointed to a spidery yellow blossom.

I was reminded of something I’d read and heard said several times. That you could write the same book every ten years and each time it would be entirely different.

Eva flitted from plot to plot, waving the misting hose like a magic wand. I’d water more carefully after our morning together ended. The Reluctant Artist had felt safe, finite and contained, a package. Yet themes and ideas I’d struggled with before and since are there, embedded in the text, their surface barely scratched, likely only discernible to me.

With Covid-19 and quarantine, my writing had suffered pandemic paralysis. Perhaps it was Spring’s arrival or that the economy and schools were slowly reopening. Or maybe it was the vaccines in mine and others’ arms. A sense of emerging on the other side, ready to pick up where I’d left off, or, better still, to begin a new page.

I wasn’t the same person or the same writer I was ten years ago. No longer hesitant to explore deeper, murkier corners—to pose questions, struggle to answer them and not feel I’ve failed if I only manage to come up with more questions.

To the persistent hum of bees sipping lavender pollen, I sensed the delicate pulse of new words, new thoughts and new ways of expressing them. I was excited to discover what would grow. Much as I anticipated the bounty of tomatoes, potatoes, cucumbers and beans to come. Promises for now, setting down roots, reaching for the sunlight, beckoning the bees.
___

Dorothy Rice is the author of two memoirs, Gray is the New Black (Otis Books, June 2019) and The Reluctant Artist (Shanti Arts, 2015). After raising five children and retiring from a career managing statewide environmental protection programs, Rice earned an MFA in Creative Writing from UC Riverside, Palm Desert, at 60. Dorothy co-directs the literary series Stories on Stage Sacramento, reads submissions for Hippocampus Magazine, and works for 916 Ink, a youth literacy nonprofit.

Writing in the Trenches

May 12, 2021 § 10 Comments

By Candace Cahill

I am a rule follower. But I am also independent, resilient, and stubborn. I like to do new things and expand my knowledge. So, in the summer of 2019, I set out to write a book. Was I a writer? No. Am I now? Absolutely. Well, I’m learning anyway.

Writing the book itself was an adventure. The initial draft felt like going on a ten-mile hike, falling at the two-mile marker, and continuing despite bloody knees and palms. During the second draft, my wounds wept, then became itchy and crusty. On subsequent revisions I aired the scrapes, let them dry out and scab over, then soaked them lovingly in long, hot baths and applied ointment. Throughout the process, I fought self-doubt and imposter syndrome. And still do, but the scabs have fallen away, leaving tough scars and proof of my journey.

Now, I am on to the next stage of the process: pursuing publication.

If I want to go the traditional route, which I’ve discovered is the Holy Grail for most writers, I must get an agent. As the first in a series of gatekeepers within the realm of publishing, their job is to put my needs and desires as an author first. An agent would promote my work through an intricate courting process to big-time publishers, who only accept agented submissions. But—and this is a big but—the agent must choose me as a client. Therefore, I have sent passionate letters in hopes of luring one of them to love me. Have you ever gone about ‘looking for love?’ Yeah, kind of…counterintuitive. But this is the no-money-up-front option, which is particularly appealing to an out-of-work Alaskan tour guide in the era of covid-19.

Hybrid-publishing presents like an ‘a la carte’ menu for writers. They offer a team of professionals, all under one roof, who help an author develop and publish a well-constructed, marketable book. The single biggest difference is that the author foots the bill. Hybrids are not vanity presses. A hybrid press has a submission/acceptance process, seeks excellence in product outcome, and cares about the author’s success. A vanity press will accept all offered material, if the author has the capital upfront, and throw it ‘as is’ between two covers, without any quality control.

The self-publishing route requires—or allows—the author to do everything themselves. Essentially, the writer hires independent contractors: an editor, proofreader, cover designer, formatter, etc., then submits the work to a publisher facilitator, like Amazon, Barnes, and Noble, or Apple Press. Perfect for the independently-minded micromanager. Hmmm.

So, as you can see, the selection of a publishing track creates a whole new level of fright and exhilaration. It’s like a hike across the Chilkoot Trail: thirty-three miles over a three-thousand-seven-hundred-fifty-three-foot pass carrying a thirty-pound backpack and sleeping in the cold after tying your food up in a tree.

When I completed my manuscript, I immediately sent out a round of query letters to agents, utilizing tools designed to assist me in my search, like QueryTracker. So far, I have not elicited the attention of an agent.

Yet.

Since January, I have sent thirty query letters, received one full manuscript request, seven rejections (two personalized), and the rest have been crickets. Not a bad showing, although yesterday when another rejection arrived, this one of my full manuscript, I resorted to dipping spoonsful of peanut butter into a bag of chocolate chips and stuffing them in my mouth.

Throughout this courtship process, I have rewritten or edited my query letter dozens of times. I participated in #PITMAD and began sending queries to small, independent presses that do not require agented submissions. I’ve written a respectable synopsis, am knee-deep in crafting a proposal, and attended numerous virtual writing events. Essentially, I am DIY-ing the sh*t out of this process.

But, I have yet to mention marketing, which is a whole other ‘opportunity’ for growth. In keeping with my hiking analogy: comparable to tackling the Appalachian or Pacific Coast Trail.

Nevertheless, I will forge on and head back to the querying trenches, because, as I’ve made abundantly clear, I am a rule follower.

____

Candace Cahill is a silversmith, musician, storyteller, and writer who lives in Denali, Alaska. You can find her work at ThomasCahillDesigns.com and https://mysonlostagain.blogspot.com/. Her work has been published by Severance and she is currently pursuing publication of her memoir, Goodbye Again.

The Truth Is Out There: Your (Nearly) Free Publishing Education

May 6, 2021 § 20 Comments

My MFA taught me a lot about writing. It didn’t teach me jack about publishing. Yet somehow, I published. I queried. I got an agent. I’m publishing again. And through all that, I became someone who gets paid to teach people how to write and publish. I can tell authors how to write a query, when to send it and to whom. I can say why a manuscript is too short, what can be cut if it’s too long, and how to save a thousand dollars on editing with fixes you can do yourself in a (very intense) weekend. I can even make you like social media—and discover why you don’t really need quite so much of it.

I acquired this information long after I finished my MFA, and I got most of it for free. Two years before my first round of querying, I began reading 8 different agent blogs, going back in the archives a couple posts at a time until I’d read their entire blogs. In the process, I saw how publishing evolved 1998-2010, and learned whose taste (and advice) had been proven right. Since then, I’ve broadened my sources, keeping current with publishing news, platform-building trends, and writing techniques so I can share what I know with you.

Unless you’re also planning on becoming an editor/coach of both fiction and memoir, you don’t need to know everything I know. But you do need to know a lot. Fortunately, most of what you need is already available online, where you can access a wealth of writing, editing, platform and publishing information at your convenience, in your pajamas, for (mostly) free.

Sources I recommend:

Publishing

Writer Beware! the Blog covers publishing bad practices and scams, and they aren’t afraid to name names with documentation. Read as far back in the archives as you can, and you’ll know how to avoid existing scams and recognize new ones.

The #Amwriting podcast gives useful and specific information about the writing process, publishing and marketing from a literary agent, two authors, and a variety of special guests. Lively and fun listening!

Querying

While Query Shark (dormant, but excellent archives) focuses on fiction queries, watching how queries evolve from terrible to “send now!” and seeing common mistakes will teach you to improve your own.

Kate McKean’s Agents and Books newsletter has both free and paid versions ($5/month). Past newsletters include advice on querying, the parts of a book contract, and what to do when there’s a mistake in your book’s online listing.

Writing

Want writing assignments to magically appear in your inbox? Here they come! The Story and Spark newsletter offers biweekly craft lessons with a short story and a writing prompt. Matt Bell’s newsletter offers monthly writing exercises with wonderful context.

Jane Friedman offers frequent, inexpensive webinars (usually $25) focusing on different aspects of writing and publishing, with handouts, recordings, and Q&A. (My next one, Memoir From Memory, is May 27)

Creative Nonfiction magazine offers inexpensive webinars (usually $15-25) on writing and publishing, especially for those with a more literary bent. Upcoming topics include daily writing practice, incorporating details, and my own Writing Powerful Sentences.

It’ll take more of your time, but volunteer as a reader for your favorite literary magazine (just email them and ask when/if they need readers). Nothing will teach you more about the submission process, and what makes engaging writing, than seeing what actually arrives in a literary inbox.

Literary Citizenship

The weekly Virtual Author & Writer Events newsletter lists free and paid readings, classes, workshops, talks and author interviews. (You can list your own events, too!)

The Writers Bridge Platform Q&A, biweekly on Zoom, covers publishing, self-promotion and writing better, and includes networking time with other writers, and a lively chat box each episode. The May 11 episode will focus on querying.

Marketing

The gentle, Canadian podcast And She Looked Up Creative Hour, aimed at visual artists, has process, selling, and writing-life advice. Start with Episode 18: How to Get a Book Deal when Nobody Knows Who You Are.

Jane Friedman’s Sunday Business Sermons: Part of her service to the community, Jane’s a publishing expert sharing what’s made her successful, from mailing lists to online courses to how she gets everything done. Watch the replays on Facebook.

People who want to sell you something: Very often, experts and coaches offer free introductory webinars—usually about 30-45 minutes of information and another 20-25 minutes of “buy my services.” Social posting apps like Tailwind and Preview send regular newsletters with tips and tricks for using and enjoying Instagram. You might want their services eventually, but you can access the free information now. Websearch [topic I want to know about] + “free webinar” or “free training” and you’ll be amazed what pops up.

You can start reading/watching/listening casually, or plan a curriculum for yourself with regular times to learn, do additional research, and blog or write from your new information. However you do it, work self-education into your routine. I listen to Jane Friedman while I do the dishes; literary podcasts in the car. I bought a seated exercise bike so I can pedal while catching up on social media and newsletters (sorry, Peleton-eers).

Whether or not you have an MFA, educating yourself about publishing is a largely self-driven process. The truth is out there. It’s (mostly) free. And it’s up to you to find it.

Tell us in the comments who you love for writing and publishing info!

Allison K Williams is Brevity‘s Social Media Editor. Want to learn what she knows? Writing, editing, publishing and platform consultations can be booked here.

A Thumbnail Archeology, or, From Jottings to Contract & Beyond

May 3, 2021 § 4 Comments

By John Domini

It was wholly personal, first to last, yet I’d never have finished the book without thinking who else might read it and why — thinking, that is, of suspense, sequence, and the market.

At first it was only jottings, a diary. No Moleskin, rather a hand-sized spiral-bound thing off the Safeway shelves for “School Supplies.” I needed to get back to school, though I was approaching 40. I needed to start over, to forge a life that felt more honest. In the effort to renew, nothing proved so helpful as the old. More and more I worked out trips back to Naples, the ancient seaport where my father had grown to adulthood and I’d visited as a teenager. The downtown byways may have remained in continuous use longer than any around the world, and there I became a kid again. I traveled wrinkled yet wide-eyed, my knees creaking but my spirit developing fresh flex. Nowadays, almost three decades later, I can revisit the first stirrings of that renewal. I can browse again through my off-the-rack notebook.

The quaderno lies bundled with six or eight others, from subsequent trips. I have as well pages of newsprint which passages underlined or starred, and thick sheafs of exploratory prose, the earliest printed on dot-matrix. Between those fragments and the later, fuller MSS, I can retrace my own twenty-year journey from broken to whole.      

In making myself over, my go-to workshop became family’s native city. Rich with beauty and inspiration, it also held ugly secrets, tight corners that can suffocate hope. Two or three of my most disturbing discoveries concerned my own relations, even my father. The man died halfway through my learning, or re-learning, but his old stomping grounds continued to speak (as did his ghost, I’m convinced, a couple of times). I found that all my family complications, even the most recent, had some connection to ancient tribal ways. So too, my own reconstruction demanded I comprehend both new wounds and old scars.

Yet likewise integral to Domini Redux was a career in literature. Yes, “career” is a euphemism, in a country so unfriendly to the arts, and “literature” too remains a slippery slope. I lost my footing often, as I clambered into the second half of my life. Still, I committed to teaching books, writing about them, and what’s more to composing as many as I could, myself. I was all done with “business writing,” though the contracts were more reliable, and certainly more lucrative. From here on, I’d have to make do with other support structures, in particular magazines, newspapers, grants, and literary agents.

These came querying, or responding to my own, every now and again. Over time a long and winding time—I placed Naples pieces in major papers, in better quarterlies and a couple of slicks, and my research also won a substantial grant or two, carrying a whiff of prestige. Over a long time, more than one agent suggested a book.

These were men and women of decent sensibility, and I was hardly cold to the idea myself. The first title I ventured, as I worked up the first proposal, was Eternal Downtown, the last was Cooking the Octopus—and neither of those, as you can see, appear on the cover of the final. In one sense the whole process left me with nothing. A pair of file folders grew fat with rejections, concluding of course with a kiss-off from the agent, and I developed a churning nausea every time someone said “proposal.” Yet by now I can also make out how these labors had another, better outcome, over a long and winding time.

Each run at the materials, I realize now, put up some load-bearing wall for the structure that now stands complete. Even the scrapbook left from Eternal Downtown, saddled with the generic subtitle “biography of a city” (sorry; the agent insisted) — even that preschooler’s mudpie had an organization I continued to use thereafter. Each section, then as now, bore a title taken from the city’s timeless folk sayings. Indeed, when I named one MS Cooking the Octopus, I was citing such an aphorism: “the octopus cooks,” say the Neapolitans, “in its own water.” The many meanings of this strange old saw took me onto ripe farm terraces, thickly planted, where every row told a story. Then too, as I sorted out those stories, I recognized finally that they were all, one way or another, my own. That is, the best book I could bring out of my repeated immersions in Naples wouldn’t be journalism or history, but rather a text that combined such conventional elements with speculation and insight entirely my own, the murmurs that filled my head while I was submerged in the Tyrhennian — the very story I’d been living.         

In other words, twenty years after it began, I at last claimed my own project, declaring it a “memoir.” This in turn gave the thing a conclusion, one that I’d desired and eventually won, through meditation and hardscrabble. For wasn’t I a new man? Newly remarried, relocated more happily than not, with a shelf full of my own books and a passel of other scholarship and criticism, more esteemed than not? And if that’s where the story ended, then I had the story itself—the one about an old guy born again.

All well and good, but along with story comes a host of craft issues. At the outset of this piece, I used a pair of catchall terms, “sequence” and “suspense.” The other words for it fill the syllabi of seminars in Creative Nonfiction: pacing, grounding, the balance of research and experience and the manipulation of first person. I was constructing a narrative after all, describing a journey of the spirit. For it to compel and convince, each of the stages along the way required its own signal-flare, and each of these had to go off somewhere in Naples. The city limits still set the borders for my odyssey. The very idea of defining limits, however, goes to story. It takes two decades of my life and three millennia of urban life and provides them, together, a pleasing and comprehensible shape.   

The ultimate title, this Archeology construct, expresses a sort of contract with the reader. It implies a long stretch of time, but also a system for working through it. A dig has order and process—as does the recipe for a good ragù.

Yet when I speak of my project this way, like something with a clear sense of direction, don’t I sound a bit like a literary agent? Aren’t such compositional concerns all about pleasing potential readers? When someone takes up a book, they like to know they’ll get somewhere, and if an author can deliver, he or she has got a market. Come to think, now ten years past the end of my book’s twenty-year storyline, just calling it a “memoir” smacks of the market. An educated literary man, such as Domini 2.0, has to know that, lately, there’s been no hotter genre in publishing. Surely I could come up with a better name, less of a commodity and more of a quest…

What began as a scribbly and secret affair came to light only after I drew up a contract with the reader, and yet now it can’t help but wander off in still another direction. I wouldn’t have it any other way, actually. I can’t think of a more vivid demonstration for why I sought to spend my second life this way, with the endless surprises of storytelling.
__
John Domini’s
latest book is the memoir, The Archeology of a Good Ragù. He has four novels, including a loose trilogy set in Naples, three books of stories, and essays and criticism all over, including Lit Hub and the New York Times.

Your Voice is You

April 12, 2021 § 15 Comments

By Michelle Redo

About five years ago, I downloaded my first audiobook. It was Gloria Steinem’s My Life on the Road. She’d just been interviewed about it on the prominent public radio station I worked for and I thought it would be a great way to test drive my new Audible subscription. I climbed onto the elliptical machine at 5:30 am before the onslaught of my workday and hit play as I began to pedal. The narration opened by clarifying that the introductory sections would be read by the author, but the book itself would be narrated by Debra Winger. What the…? Gloria Steinem shopped out telling her own life story to someone else!?

I was aghast. I found it difficult to continue (although I did… Debra Winger wasn’t too shabby a substitute.) But I loved the experience of listening to a book and thereafter found myself searching for good listens by a single criterion, memoir narrated by the author. True, not every author is a great narrator by default, but they are indeed the keeper of meaning. This simple key unlocked Heather Harpham’s gentle voice revealing the struggle of her baby born with a life-threatening blood illness. I learned what I had in common with Trevor Noah as he told me about his religious mother growing up in South Africa. Shonda Rhimes confessed her year-long experiment to just say yes to all the scary opportunities that came her way, despite her fears and anxieties. As these people generously shared their lives with me, I’ve counted them as my friends. Friends who have sat down in front of a microphone, pretending it was my ear and told me their story. Themselves.

This wasn’t so different from my job at the radio station, working with reporters and hosts to promote their features or shows. One day a new reporter followed me into the sound booth next to my office. She was young but super accomplished. She’d been published in the New York Times and The Atlantic, had a PhD From Oxford and was a Rhodes Scholar.

 She looked over the promo script I’d written about her story as I closed the door behind us. We hadn’t worked together yet.

“I know I have a high voice.” Her eyes flashed a pre-emptive confession. “I’ve been told to try and use my chest voice.”

Her voice is indeed high, perhaps obscuring her expertise and experience. But if I had a hundred dollars every time a female reporter said that to me… well, I’d have hundreds of dollars. They’d been told to use a more demure sound. Bring the tone down.

I too had been told this in my twenties. I did sound young. Worse, I sounded insecure (probably because I was insecure.) So I told myself, I didn’t really like talking anyway. I far preferred the scripting, directing, and editing side of the production glass. And in recent years I’ve noticed an increasing number of younger sounding voices on the radio. Voices that convey gravitas through their soprano register. At first, I felt a little resentful at what I’d missed out on. But I decided not to dish out what I’d gotten.

“Well, your voice is high…” I agreed with this reporter, “but that’s who you are. And you’re the expert on the topic of your story. So you can certainly assert what you have to say with confidence. Just hold your own with it.” In the years since, her reports have uncovered hidden toxins in drinking water; articulated nuances in important ballot questions; dug into the science behind the coronavirus in its early weeks. The “high-voiced” reporter has won numerous awards for her reporting.

Now I’m a freelancer, and as I was recently preparing to co-lead a workshop aimed at coaching writers in reading their own work aloud, my partner suggested we ask some writers what they’d most want to get out of such a class. I’d already begun compiling a tip sheet of techniques and practices for them… but their single immediate response? I don’t like my voice! How can I change it to sound better?

Uh-oh! I wasn’t expecting that!

My blunt response: you can’t.

Allow me to play this out…Your voice is your primal auditory thumbprint. It’s why a long-ago friend says, “It’s so good to hear you!” Our voices reveal emotion and meaning that words alone can’t. As with our writing, our voice is a simple thing to aspire to, yet an elusive, delicate piece of ourself to nurture, to coax. A unique gift that must be diligently, bravely unveiled. But simple is rarely easy.

So when you next find yourself in front of a microphone or an audience (let’s hope sometime soon!) remember this: your voice is the perfect vehicle to exemplify you, and bring the story of yourself to life. Your voice is you. I’m your listener friend out here, and I just can’t wait to meet you.
___

Michelle Redo is a freelance podcast producer and thirty-year award winning former public radio veteran at WGBH in Boston. She’s taught audio production at the Banff Centre. She’s at last sitting down in front of a microphone herself as the host her new podcast, Daring to Tell, which features writers reading their true essays, memoir chapters or non-fiction stories of personal daring.

The 21st-Century Book Launch

April 8, 2021 § 12 Comments

Dinty W. Moore’s latest book To Hell with It Of Sin and Sex, Chicken Wings, and Dante’s Entirely Ridiculous, Needlessly Guilt-Inducing Inferno dropped early. Happy readers posted selfies with their Amazon-shipped copies before Dinty himself got a published book. Other writers report Amazon jumping the gun, too. Conversely, the wrenchingly beautiful Inside Passage has pushed back a month. My own publication date for Seven Drafts moved from May to September (sorry but thanks for sticking with me, preorders!).

It doesn’t matter.

The one-month launch is over.

A book launch was once a big, splashy thing. Champagne at a fancy restaurant, or dubious cheese cubes and box wine at a bookstore, your publicist flying in, a party. Then you’d wait eagerly for reviews, write a few supporting pieces, do some interviews, and 30 days later, you were done. Either your book had flown or it had flopped.

Now, the process of a book leaving the nest is much more drawn out. There’s the happy Facebook status when you finish the manuscript, start querying, land an agent, land a publisher, or decide to self-publish. The Goodreads cover reveal. The Instagram Reel of unboxing the first copies. Tweeting nice reviews. With social media, authors have much more control over pre- and post-launch publicity (if they want it). Now, after publication, a “book launch” lasts six months. Or a year. Or two or three years, with a revival when something newsworthy and connected to your book happens in year four.

What’s changed? The pandemic was the last straw, but the haystack had been building since the early 2000s. The sheer number of books published has vastly increased. Sure, Hemingway never tweeted. But in 1926, The Sun Also Rises joined about 23,000 new titles. In 2018, there were over a million new books in the USA alone. More books are self-published, alone or through a “hybrid” publishing services company, and their authors must self-promote or hire a publicist. And unlike a traditional publisher’s marketing department, a hired publicist doesn’t quit when the next book comes out…she keeps going as long as the checks keep rolling in.

The good news is, you don’t have to cram all that publication-related stress into the 3 months before and the 1 month after publication. The bad news is that authors end up doing a lot of the launching themselves, into a much busier, more crowded market. But authors also have more outlets—many costing only your time—to get the message out.

What does the 21st-century book launch include?

  • A mailing list. Start collecting emails now. Being invited into the inbox is the absolute best way to connect with readers (after meeting them in person, when we can again).
  • A giant spreadsheet to track launch activities. As my own primary publicist, I’m listing what I’d like to do on each platform where I’m active, and roughly when. Checking off a list is easier than guessing. (I’m making this spreadsheet available next week, btw, please do sign up for my mailing list if you want a copy!)
  • Blurbs. Lots of them. They don’t have to be famous writers—many readers don’t even know who the literati are. Learn to make a quote card and sprinkle good quotes from beta readers and reviews, as well as traditional requested blurbs, across your own social media. Those authors you hope will blurb? Start gently promoting their work through your social network months before hitting them up.
  • Long-term, low-key social media. You’re less likely to wear out your audience by posting about your book weekly for a year, in context with other news, rather than blasting ads for a month while everyone mutes you on Twitter. Post more about your topic than your book. Be a PSA instead of a commercial.
  • Literary citizenship. You’re going to want online reviews, so make sure you’ve reviewed all your friends’ books before asking them to review you back.
  • If your book launched more than a few months ago, look for something newsworthy to cue renewed sales. Write a hot essay. Get a writer friend to pitch an interview with you. Emphasize how your book intersects with a right-now topic. Supermoms. Actively processing past trauma. Female rage.

Yes, a lot of this sounds transactional. It is transactional. Human nature is transactional. We feel more drive to do favors for people who have done favors for us. Think of it as deposits into the Bank of Goodwill. You may not end up withdrawing the exact same stuff you put in, but when you contribute to a community, the members are more likely to support you, whether you supported them individually or not.

Having a book is like having a baby. Interest peaks right before the big release, but your precious little damp lump also gets 4-5 more months before your cooing starts boring the crap out of your friends. Pick the platforms you actually like—publishing essays, or writing newsletters, or public speaking, if you’re not into social media—and gently participate by supporting other authors’ creations, before, during and after launching your own bundle of literary joy.

Allison K Williams is Brevity’s Social Media Editor. She’ll be teaching seminars in how to get an agent, joyful platform building, and intriguing first pages as part of Rebirth Your Writing: Publishing and Craft, a 5-day writing intensive May 16-20.

To Blog or Not To Blog

April 2, 2021 § 16 Comments

By Jeanne Bonner

On a whim this year, when I wrote out my New Year’s resolutions, I decided to add the following intention to the list: Blog for the entire month of February.

I figured I would pick a month with the fewest days to make the task somewhat easier. Finding something meaningful to write every day for a month is in many ways no small undertaking.

But why bother? Who reads blogs?

I don’t know if I even answer those questions. Social media has changed the landscape for other online activity – by essentially elevating the primacy of multi-venue feeds, rather than discrete reading destinations such as blogs.

I only know the blog that I started in 2008 as a shrine to my love of the Italian language has long been the only place I can throw up a quick essay or my take on a new Italian film in such a way as these bits and pieces contribute to a larger whole. I can’t command anyone else to publish my work or accept my niche pitches. But my blog? It has no choice.

So I use it to catalog my interests – and literary projects are chief among those interests. The blog is where I might try out an idea; for example, I decided to write a “letter” to Marie Kondo, defending hoarding because, well, I need a lot of mementos from the places I’ve loved. It’s an appropriate forum for rants or observations plucked directly from my diary, and hence not finished writing that could conceivably be published.

And yet does blogging sap creativity and waste time, both of which I could use to further more significant writing projects?

Surely in February I could have devoted more time to nonfiction essays I’ve been struggling to complete rather than resurrecting a forgotten bit of travel writing, for example, about the 24 incandescent hours I spent in Rome a few years back?

I write primarily to publish creative nonfiction essays. Wouldn’t it have been wiser, if I wanted to exercise my writing muscles, to simply review the laundry list of essay ideas, some of which I’ve begun, or to write well thought-out pitches for articles?

Tough to say. Or maybe a better answer is: yes AND no. In the case of the travel essay about a day I spent in Rome, I’d pitched it to several outlets without success (perhaps because Rome is well-covered in the travel writing space), and then I moved on to other writing. So it was a piece of writing that I had spent a lot of time on, which nonetheless languished unseen and most likely would have continued to do so if I hadn’t shared it on my blog.

And reviewing old posts I’d never published and topics I’d been wanting to broach did inspire me to begin a new series that could be fruitful. I also think one published piece may emerge from the blogging since I felt inspired to tackle a topic I’d only mentioned in passing previously.

Plus, it gave me a project, as I came off a month of teaching an intensive course on memoir during which I’d put aside my own writing. So it felt like a way of jumpstarting my writing.

Moreover, blogging – if done well, and if shared via social media correctly (two ifs that aren’t guaranteed) – can help you gauge interest in a topic. I think, for example, I’d like to use my blog as an incubator for journal bits I could develop into proper essays. One bit: words are almost always at the heart of everything I save and everything I remember.

But deciding to blog is not easy. Indeed, the Hamletian note you hear in this entry’s title is purposeful. There is room to waffle on this topic.

Blogging does provide one bit of writing pleasure: putting a thought out into the world. A series of thoughts, rather. Not just a tweet or a Facebook post. It’s more considered than that.

Some writers have established successful blogs. For example, Jane Friedman has a wonderful blog – and one of the topics she’s discussed there is whether writers should blog. What’s her verdict? “The average author does not benefit much from blogging,” she writes.

And yet she continues to blog and also offers a course on blogging for writers. Key caveat: take the writing seriously on the blog. If it’s ‘lesser’ writing, she says don’t bother. She also says blogging can pay off more for nonfiction writers than novelists.

That said, George R.R. Martin, the man beyond Game of Thrones (the book that inspired the TV series), has a blog. It’s called “Not A Blog,” so there you go. He updates it regularly with small bits of writing that feel maybe not expansive or developed enough for an article.

So to blog or not to blog? Ah that is the question. And perhaps it begets other questions: Do you have another way to write regularly in a low-stakes environment? Do you post long strings of thought on Facebook or to Instagram? Or maybe you prefer sites like Medium.

As for me, I will continue to blog because I have a blog. Because I like to track a particular activity – my Italian language engagement – through blogging and I take advantage of the platform to also publish writing about other interests. Essentially, when you come to my blog, you’re around my table. And while other people would serve you a meal there, I’d like to serve you my writing.
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Jeanne Bonner is a writer and literary translator whose essays have been published by The New York Times, Catapult, Longreads, Literary Hub and CNN Travel. She won the 2018 PEN Grant for the English Translation of Italian literature for her translation-in-progress of Mariateresa Di Lascia’s Passaggio in Ombra. You can find her blog at http://ciambellina.blogspot.com.

Dear Rejection Letters

March 26, 2021 § 6 Comments

By Lisa J. Wise, M.Ed.

Dear Rejection Letters,

Thank you for taking the time to respond to my submissions. Writing has recently become my deepest passion as I pour my heart and soul into every word count. When you are a polite yet brief six-word “no” – screaming auto-reply form letter – it hurts. When you are a charming, personable, upbeat “no thanks!”, you offer hope. But when you are complimentary, speaking admiringly of my voice, inviting me to submit again, taking the time to personalize your message, you lift up my soul. The subtle encouragement of your gracious “thank you, no” makes me believe in my publishing dreams coming to fruition and validates the promise of good things to come to those who wait patiently by their inboxes (maybe). That is enough to keep me writing and submitting. 

I have been cautioned by the writing elders not to take any of your rejections personally. They preach that a spoonful of thick skin, strong ego and a dash of narcissism helps the dismissal go down. Acceptances are merely a matter of timing, personal taste, hitting the right tone and errant wizardry. But mining my most heartfelt memories for clutch material and using them as my creative tools makes it tough to shake off an editor’s hard pass (or seven). That does not stop me from persevering because writing for an audience is addictive. Once you have drunk from the fountain of publication and public praise, nothing can keep you from desperately returning for more. Seeing your words in print next to your own name is intoxicating. 

So please be kind, dear Rejection Letters, as you pile up with greater frequency. We will be seeing more of each other as I bravely put my voice out there. My goal in 2021 is to collect 100 of you as a testament that I have taken risks, put my words in the hands of others, trusted the process, and tried my best to get published. Accumulating as many ‘no thanks’ as I can handle is my celebration of that risk. Rejection paves the only path to that one treasured, golden ‘Yes please!’ While you collect in my inbox, I humbly offer my Writer’s Invocation over your stack: 

May you not diminish the fun of writing one iota. 
May you never make me question my passionate dream. 
May your glints of encouragement fuel my drive as I speak my truth. 
May your mounting tower act as a powerful reminder of how badly I want my voice heard.

Love, Lisa

***

Dear Lisa,

Thanks for reaching out. We noticed that you have been quite busy sending a slew of submissions and we appreciate your efforts. Sorry if our rejections are getting you down. It must be tough to keep hearing ‘no’. Your note sounds like you might be getting a tad dejected (some of us thought bitter). Kindly consider asking yourself these three questions before submitting any further: 

1. Who are you writing for, really? 

If it is because you need to write in the same way that you need to breathe, eat and sleep, then bravo and stick with it! If it is because you long for only that cloying ego stroke of external validation through publication, find another career. The ‘yeses’ are few, the hours are long, the pay is pitiful. Do this because your heart must be heard and your soul can do nothing else but speak. Fame is a sham.

2. What do you want to say, really?

Are you holding back? Perhaps submitting what you think we want to hear in the style you think we like to see? Are you changing your truest voice in an attempt to grab our attention? Stop doing that. Stay authentic and speak genuinely. Be clear about your own truths. Don’t alter your tone to suit anyone else’s view but your own. Trust your voice more and us a little less.

3, Why the rush, really?

You love writing. It brings you sheer joy every day. Why not bask in that and let the rest follow? Don’t chase what is not yet yours. Instead, enjoy the soothing company of your weathered journal, your favorite purple pen, your steaming mug warming that peaceful time of stillness. We see you perched contentedly at your cozy desk, scribbling away in the early morning light. Let that be enough for today. Who knows who will knock on the door at tea-time tomorrow? Leave out your grandmother’s best china cup and saucer alongside the sugar bowl and a hint of hope. Good things are coming your way (maybe). But either way, be sure to write today.

Love,
Your Rejection Letters

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Lisa J. Wise lives in the suburbs of Philadelphia with her husband of 30 years. The proud mom of 23-year-old fraternal twin sons, one of whom carries the diagnoses of Crouzon Syndrome and Hydrocephalous, their family has learned how to manage life with multiple complex chronic conditions. Born into a cancer-cluster family, Lisa navigated the palliative care journey with three of her immediate family members. Her experiences with illness guide her work of 22 years as a family and patient-centered healthcare specialist and as IWMF Vice Chair of Support coordinating global cancer support groups.  She has a Bachelor of Education from McGill University and a Master’s in Education from Harvard University. She has been recently published in the New York Times, The Boston Globe and New York Daily News. Find more of her work at lisajwise.com.


Constructing Stories

March 23, 2021 § 6 Comments

By Julie Flattery

I started writing for a building and construction magazine recently. My first assignment was to interview a painting and drywall contracting company. I can feel you yawning right now! It’s okay, I yawned too. I also rolled my eyes—a lot—and considered backing out. But I had been wanting to turn many years of ghostwriting and publishing articles for architects who couldn’t write into publishing articles with my own byline. I had to start somewhere.

I took the job…and ultimately fell in love with the assignment. Not just because I had the privilege of getting to know a small, personable firm full of people who love what they do and have held on through many ups and downs in order to continue doing it (something writers know a lot about) but because it taught me two valuable lessons that I could use for my other byline aspiration: writing and publishing creative nonfiction. I will share these lessons with you now, and if you’re reading them here on the Brevity Blog, I guess they worked!

Lesson One: Find the nugget.

Lately, everything in my own life that I had been excited to write about—things that had truly seemed like fun and interesting stories—had started to sound boring and trite. How many more stories about cancer or a kooky aunt or the death of a relative could the world handle? Hadn’t we heard it all before? And yet, there those stories were every time I picked up a literary journal. Why? Because the writer found the nugget—the small speck of gold that instead made the cancer story about a mild-mannered person finding gumption after being diagnosed, or the aunt’s kooky habits as a way to avoid her deep fear of sadness. Because in the end, the cancer or the kookiness were just the catalysts for much more interesting stories.

Likewise, no one would have wanted to read my article about the painting and drywall company if I had written about painting and drywall. As I prepped to interview them, wise words from past CNF workshops fluttered around my brain like helpful fairies.

Why would anyone care about this story?

What is this story about?

What’s interesting about the characters?

I jotted down some questions to ask the owners at the interview, but more importantly I armed myself with the best tool of all: my ears. We all have ears and they’re free. Even if, as writers, we sometimes only have our own voices to listen to, the same rules apply.

Lesson Two: Listen. Listening is how you find the nugget in the first place.

I do actually have a kooky aunt, kooky in a good way and one of the funniest people I know. What I love most about her is her knack for brilliant storytelling. She can come home from the grocery store or the doctor’s office or my grandmother’s house with a story that will bring you to your knees laughing. There’s no doubt in my mind that, if she wanted to, she could have had her own version of Prairie Home Companion or given David Sedaris a run for his money. She is able to do this because she listens. Intently. To everything around her. Then she latches onto the tiniest but most interesting detail and that becomes her story.

I took that lesson to the interview, and a common thread emerged about this tiny company’s ability to survive for the past 18 years. By remaining nimble and flexible, they’d kept the company afloat in changing times. I gathered up their best anecdotes and most interesting quotes and wrote “Small but Mighty.” The company was thrilled with the article and the editors were too. I quickly received three more assignments before the magazine finished out the season: a story about a road safety and traffic signage business, one about a construction company, and finally, one about an awning manufacturer that I titled, “The Creative, Colorful World of Awnings”—because when the owner told me his story, beaming with enthusiasm for the work he did, I discovered it truly was such a world.

We all have creative colorful stories to tell, despite the ruts we sometimes encounter. So, the next time you’re thinking that you’ve got nothing interesting to say, stop yawning and remember lessons one and two. When you listen, you find the nugget—and even painting, drywall and the awning guy become fascinating stories to tell.

___________________________________________________

Julie Flattery is a playwright, filmmaker, and author of creative nonfiction essays. Her story, “Mighty Mouse” was recently accepted for publication in Meat for Tea and six of her plays have been performed at the iDiOM Theater in Bellingham, WA. She writes professionally about architecture and building design.

What is the One Thing the Pandemic Has Taught You About Writing?

March 19, 2021 § 20 Comments

By Sweta Srivastava Vikram

When my mother passed away suddenly in the summer of 2014, I wrote a book of poems about her titled Saris and a Single Malt. I started to write the collection when we got the phone call that she (out of nowhere) was feeling unwell, and my father had to rush her to the hospital. I wrote as we boarded the plane to New Delhi. I wrote when I found out that the doctor had to put my mother on a ventilator. I wrote when we landed in India’s capital, and my brother hugged me tight, “I am sorry. She didn’t make it.” I wrote as a swarm of known and unknown faces cried and expressed their condolences. I wrote when we cremated her and completed the last rites. I wrote when we collected her ashes in the urn. I completed Saris and a Single Malt in less than a week’s time. That’s how intensely I was trying to cope and grieve. It wasn’t about documenting what was happening as much as it was about making sense of the senselessness around me. Saris and a Single Malt reiterated that sitting in the sea of my emotions, feeling every wave and turbulence, and swimming through words is how I get to the other side and eventually, heal. 

In spring of 2020, when the pandemic hit New York, and we went on PAUSE, my pen found a mind of its own. I wasn’t surprised when I found myself writing daily. Not fiction, though. When the world around you seems to be in a disarray and you are concerned about the safety of your loved ones and your own well-being, creating an alternate reality through the world of fiction didn’t work for me. But I did complete my upcoming book of essays titled A Piece of Peace. I didn’t write for things to fit a certain style or magazine. I put things down without much deliberation. I wasn’t trying to reach a certain word count. The moment, the gush, the rush…that’s what I captured in my essays. The more I penned, the more grounded I felt in our new norm. Showing up to my daily practice of writing (much like yoga) helped me understand people, the pandemic, and the unprecedented times in a more compassionate way. It made me less fearful and more certain of my next steps. It took away my sorrows on days that felt heavy. It created space for my own self-care.

Anne Frank said,“I can shake off everything as I write; my sorrows disappear, my courage is reborn.” The pandemic taught me that writing centers, heals, and humbles me. It helps me stay dedicated and disciplined and away from the unnecessary & mindless distractions that don’t always add meaning to life. 

I asked 12 women writers what is the one thing that the pandemic has taught them about writing. Here is what they had to say:

“In order to give your creative mind a room of its own switch off from social media during the writing day.” ~ Cauvery Madhavan, Author of The Tainted

“Writing perseveres. Words are powerful, and they are powerful whether they come from a loud voice behind a public lectern or a quiet keyboard in quarantine, so we must keep at it.” ~ Jennifer Klepper, USA Today Bestselling author of Unbroken Threads

“I’ve learned that just as much as we require antibodies to fight off this terrible virus, we need stories that pull us up and out of depression by increasing our capacity for empathy and hope.” ~ Joyce Yarrow, author of Zahara and the Lost Books of Light

“As writers we find hope through the power of story. Our characters emerge from the darkest hours and that victory empowers us to keep the faith that we can succeed too.” ~ Anju Gattani, author of Duty and Desire

“The biggest lesson about my writing that the pandemic has taught me is that I like to write with friends. In the beginning I wasn’t getting any writing done. But then I got together with a group of women from WFWA, and I have been writing with them via zoom almost every day since May. I have made more progress than I did in the past so many years, finishing two books (edits on one and 1st draft of the second).” ~ Priya Gill, University Professor, Texas

“From overwhelming vulnerability unconstrained wonder has emerged, allowing me to draw from experience and possibility as never before.” ~ Mel Greenberg, Best-selling Author. Producer. Midlife Advocate. Speaker.

“As the pandemic has brought fear, uncertainty, and confusion to many parts of my life, writing included, having a strong community of trusted writer friends who understand not only the usual issues career-authors face, but also pandemic-related craft and business challenges, is invaluable.” ~ Jen Gilroy, writer of contemporary romance and women’s fiction with heart, home and hope

“I think the one thing that the pandemic has taught me about writing is how important it is to how I function in the world. In other words, how necessary it is to my overall feeling of productivity and well-being, and how it can provide insight into how I’m doing in general.” ~ Anita Kushwaha,Author of Secret Lives of Mothers & Daughters

“I can’t expect hours of solitude to write—I work full-time, volunteer with the Gaithersburg Book Festival, live in a multi-generational home, and have a kid learning remotely/virtually—but I can expect myself to be patient and recognize when my writing moment is here.” ~ Serena Agusto-Cox, poet, editor, owner of Poetic Book Tours

“I can write with a house full of husband, teen, 91-year-old father-in-law, and two cats.”~ Catherine Prendergast, author of The Gilded Edge, forthcoming from Dutton press October 2021

“Those early days of sheltering in place, found me outlining a new manuscript–the hardest part of the writing process for me. The task required a level of keen focus and taught me that writing can be a sanctuary. My job wasn’t to wring my hands about the pandemic, but to get that book outlined.” ~ Elizabeth Wafler, Author & WFWA Director of Craft/Education Programs.

“The one thing pandemic has taught me is that writing helps me untangle my thoughts and release negative emotions.” ~ Sujata Parashar, Novelist

Has the pandemic taught you anything about your relationship with writing? Share in the comments below.
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Sweta Srivastava Vikram is an international speaker, best-selling author of 12 books, and Ayurveda and mindset coach who is committed to helping people thrive on their own terms. As a trusted source on health and wellness, most recently appearing on NBC and Radio Lifeforce, Sweta has dedicated her career to writing about and teaching a more holistic approach to creativity, productivity, health, and nutrition. Her work has appeared in The New York Times and other publications across nine countries on three continents. Sweta is a trained yogi and certified Ayurveda health coach, is on the board of Fly Female Founders, and holds a Master’s in Strategic Communications from Columbia University. Voted as “One of the Most Influential Asians of Our Times” and winner of the “Voices of the Year” award (past recipients have been Chelsea Clinton), she lives in New York City with her husband and works with clients across the globe. She also teaches yoga, meditation, and mindfulness to survivors of sexual assault and domestic violence as well incarcerated men and women. Find her on: TwitterInstagramLinkedIn, and Facebook.

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