June 20, 2019 § 13 Comments
Sure, we don’t pay to subscribe to Twitter, there’s no cost-per-click to view our friends’ news on Facebook. But there’s still a price, and what we’re paying is time and privacy.
What do we get in return? Genuine connection. Relationships with people we’ve met briefly but who share our interests. Family news that needn’t be shared one paper letter at a time. And as writers, we build our readership and promote our work.
That’s not free.
I’ve seen several writers wondering if they should start a Facebook author page, because their book is coming out next week. How can they keep their profile private and get everyone to like their author page instead?
Let’s break that down: I’m not going to share my real self with you, but I’d like you to view and share my advertising as often as possible.
Because that’s what an author page is. A commercial. Yes, we share book news and promote our friends and link free articles. But fundamentally, an author page’s purpose is to entice people to enjoy our words enough to shell out $12.99 to read more.
That’s not free either.
Even when someone likes and follows your page, Facebook doesn’t automatically deliver your news. Only 10-15% of your followers will see each post. You’ve heard of “the algorithm”? Fancy math weighing a person’s popularity and their topic’s interest to the general public. Social media companies’ number-one priority is keeping people online. If you’re interesting and fun and have lots of followers, Twitter ranks your tweets more highly. Instagram puts you on the Explore page. Facebook drops your announcements into your friends’ newsfeeds. You’re paying for eyeballs by donating your popularity. Algorithms make famous people more famous and viral news more viral. But math doesn’t discriminate on quality or worth (sorry, America!), so if you want people to see your book news from your author page, you will have to purchase advertising.
Facebook and Instagram advertising do actually work. (Presumably also Twitter, but I haven’t bought any ads there.) Ads take time and care to make attractive visuals and reach your intended demographic, but they aren’t that expensive. I’ve gained followers, event guests, and course attendees because they saw a promoted post. I’ve never spent more than $20 to run an ad for a couple of days, as a final push after I’ve been talking about my event for several weeks. Most of the people who attended Instagram For Writers already knew me, in person or online, but about 25% clicked through an ad that reminded them they meant to sign up.
Separating your personal and professional life online costs more time. Maintaining two accounts per platform is a drag when you want—need!—to focus on writing. I find it challenging enough to write “real” micro-essays on Instagram, clever/helpful writing tips on Twitter, and check in with my cousins on Facebook, plus remembering to text my mom. Administrating an author page is a little more difficult than updating a personal profile.
If you’re dead set on keeping literary and personal separate, that doesn’t have to mean two accounts. If something is truly private, don’t put it on the internet. And our privacy is far more valuable to us than violating it is to anyone else, until we become famous enough to hire bodyguards, and then we can also hire a social media manager.
Using your personal profile as your professional page lets you include your work among the genuine moments shared with your friends. “Look, Rashid’s walking!” “So excited about my new cover!” and “I had a great hike last week!” are far more engaging than “Buy my book,” “Review my book,” “Tell your friends about my book.” Instead of asking friends to watch a commercial, your work sits amidst the many things you mutually find interesting.
If a separate author page is still best for you, ease your way:
- Set up an automatic feed to post to your Facebook page whenever you write something new on Instagram/Twitter/your blog (I use IFTTT, it’s free).
- Share non-private posts from your personal profile to your page, so your fans see some of the personal you.
- Use a feed planner like Preview or A Color Story to set up your Instagram pipeline, and a hashtag through IFTTT to selectively post Instagrams to your author page. (Yes, we’re behind on the Brevity Instagram, good stuff coming in July!)
Promoting a book and guarding one’s privacy are not 100% exclusive, but it’s worth keeping in mind that if you’re writing nonfiction, you will at some point lose control of how much you’re willing to share. Someone’s going to walk up to you at a family event and strongly disagree with how you described a scene from your own truth. Don’t negotiate or pacify—just smile and say, “I can understand how your view would be different. I hope you write that story someday.”
Not engaging with a troll in person? Now that’s protecting your privacy.
Allison K Williams is Brevity‘s Social Media Manager. Why yes, she’s on Instagram.
June 4, 2019 § 27 Comments
I’ve been reading my dearest friend’s journals. Spiral-bound notebooks, cloth-covered hardbacks, loose-leaf paper in three-ring binders. Sorting out teenage angst and adult story notes, false starts and full pages. Some of the words are casual, some inspiring, some sad.
I’m also digging through her computer. Looking at old story outlines and half-drafts of essays. Working on breaking into her phone.
I’m not snooping.
I’m her executor.
My friend wasn’t especially organized, but two other close friends and I found what we could after her death, tried to piece together what was worth keeping, what would be a beautiful memory and what was garbage. It was good for the three of us to read her old journals. We threw away the teenage angst and kept some of her adult musings. We pulled some of her unfinished writing from her old laptop and put it in a Dropbox so we could all look at it and feel a little less bereft.
Poking and prying and talking about her. My friend might not have wanted this. She might have been very angry that we’re reading her private thoughts, looking at rough drafts not ready for prime time. But she didn’t tell us, so we get to make that choice for her.
Stieg Larsson, writer of The Girl With the Dragon Tattoo series, died without a will. His partner of 24 years, Eva Gabrielsson, was left in the cold. Larsson’s estranged father and his brother got everything. The estate is still in court 15 years later. It’s not only the millions of dollars: Gabrielsson contends Larsson’s work isn’t being presented to the world the way the late author wanted. But he didn’t write those wishes down.
Many “big deal” authors have literary trusts, where chosen trustees work with the author during their lifetime to establish how their work should be treated, and set up procedures to continue selling rights and allowing research after their death.
Most of us don’t need an elaborate trust to guard our posthumous literary interests. But as someone left behind, sorting through grief and papers while guessing what your dead person wanted sucks.
Who is going to deal with your literary legacy, and what do you want done?
- Journals. Do you want them read? Burned? Photocopied and passed around the family? Placed in an archive?
- Family photos and genealogical research for your memoir. Are they labeled, or at least in a labeled folder or envelope? Will anyone else know who these people are? Does anyone want to store physical papers?
- Story notes. Manuscripts. Half-finished drafts. Should anyone try to finish them? Should anyone even read them?
- Published work. Who do you want to have the copyrights? What do you want them to do with them? Do you want any royalty income to go to charity? Should the same person get the rights and the money?
- Not technically literary, but treasured mementos from previous generations have the same problem as writing notes and unpublished work. Those left behind don’t know how to value them. If you have knickknacks, jewelry, scrapbooks, have you explained their meaning to your heirs? (If you haven’t, are they really worth keeping? Because someone has to agonize over your grandparents’ 50th anniversary album while standing over a garbage can. Just sayin’.)
- Do you want your social media wiped or memorialized? Have you listed a legacy contact on Facebook? Any online-only friends who should be notified of your death?
- What passwords and account numbers will someone need to wrap up your affairs?
- Speaking of affairs, what should be deleted before your child or significant other finds it? The essay you didn’t publish to avoid hurting feelings? That chapter you decided was too personal to share? Who should go through your devices and do that?
You have the right to privacy after death. But unless you’re specific about what’s private, someone else will make those choices for you. Even if you don’t formally appoint a literary executor, write your wishes down. Use this simple writer’s will form from Neil Gaiman as a guide. Here’s more information about literary estate planning.
Share your feelings with whoever will likely clean out your stuff (and one other person in case you’re both hit by the same bus). If you want your devices wiped, say so. If you want your electronics explored, share the passwords with a trusted friend who doesn’t have physical access to your computer. If you don’t have a friend you trust that much, split it up: one friend gets the first half of each password and another friend gets the second half.
I’m still digging through my friend’s stuff. At the funeral, a woman I’d never met gave me a key to my friend’s safety-deposit box I hadn’t known existed. I’m waiting for paperwork from AOL to take over her email so I can get into her phone. Maybe there’s a letter or important bank information on her new laptop, maybe I’m supposed to figure it out like a puzzle. Maybe it would have been better to reformat and donate the electronics to needy children.
I don’t know. She didn’t tell me. So curiosity wins.
I hope I’m doing what’s right. But it is comforting to read her words. As it happens, I like one of her story outlines a lot, and maybe I’ll turn it into a book.
That, I know for sure she’d like. Because we talked about it.