January 28, 2020 § 11 Comments
I start querying, I guess?
Great! What agents do you have in mind?
When I finish editing a client’s book, I can usually give some suggestions, because I’ve spent ten years researching the query process. But my three or four names aren’t enough. Writers need to know how to find the right agents to query.
Start by setting your expectations: Yes, you may strike gold right away, but it’s more likely you’ll query 10-20 agents before revising your query, another 10-20 before revising your first pages, and another 20-50 after that. You may discover after 30 queries that your book is suited to a university press and you don’t need an agent after all, or realize you’d rather self-publish or use a hybrid service. By expecting to query 50-100 agents, in several rounds, you can be pleasantly surprised if Agent #16 is a big “Yes!” rather than moping over rejections #1-15.
100?!?!? How do I find 100 agents?
Search “literary agent” + [your genre]. Shady “publishers” like Austin McCaulay and their many-headed hydra of vanity presses will be right up top, so scroll down past the paid ads. You’ll find lists of agents assembled by places like Writers Digest, as well as agency websites.
Set up an Excel or Google sheet with columns for Agent Name, Agency, Genres They Represent, Open for Queries? Website, What I Liked About Them, What They Want (pages/attachments/etc), and any other categories important to you. Start clicking. Read each agent’s website and social media and enter their information. Enter other agents you like at the same agency. Some agencies say “A no from one is no from the whole agency,” but others don’t mind if you query all their agents in turn (not at the same time). Note their policy.
If an agent seems like a good fit for your book, write down books they’ve represented that you enjoyed or are like your book, anything nifty they said on Twitter, quotes from interviews that made you like the agent, etc. You’ll use this later for the “personalization” part of your query, where you tell the agent “This is why I’m querying you.”
If an agent is clearly NOT right—you hate a book they represented, something in an interview rubbed you the wrong way—write that down and color-code as a “no” for you. This helps avoid looking up the same agent twice.
Whoa, that’s a lot of information.
Like it might take up to 20 minutes per agent, longer if I get sucked into Twitter.
I hate Twitter.
What happens after I add an agent to my sheet? Do I query them?
No. Research and make entries until you’re done for the day. Tomorrow, you’ll add more agents. I recommend adding 3-5 agents a day, which will take about an hour if you’re reading enough to know if they’re a good match. Some agents will be closed to queries or not represent your genre after all. It’ll take a few days to add 8-10 agents who are right for your book.
Then query them. While you’re waiting for responses, keep working on your agent sheet. Next week, query 8-10 more.
This sounds time-consuming.
You’re shopping for a long-term professional relationship between two people equally excited about working together. Imagine it as dating, but you’re in the traditionally male role: Yes, you have to be into the other person…but they’re getting a lot more messages than you are, so they can be choosy.
What about paid query services? Or websites where I upload my work and agents find me?
Sometimes a big job needs a better tool. If you spill a thousand grains of rice, get a broom. But let’s say there’s a thousand overturned china teacups, one of which is sheltering a mouse. (Whoever created this metaphorical task is clearly sick.)
You’re going to have to pick them up one at a time.
Querying is a one-at-a-time job. Agents recognize queries from “We do all the work for you!” companies, and they are an automatic rejection. Part of what your query demonstrates is “I know how to function in this business,” and that includes communicating with agents yourself.
Websites purporting to showcase authors to agents are taking your money and delivering you on a platter to scam agents and vanity presses ready to take advantage of a beginner. (Here’s why agents don’t use them.)
Consider joining Publisher’s Marketplace for a couple of months as a partial shortcut. Agents (not all of them) report their sales (not all of them). Lists of who’s selling in your genre include links to agents’ profiles with querying instructions.
When do I do all this?
Start building your agent list even before you finish your book—between drafts, when you’re letting your manuscript rest to come back with fresh eyes. When the time comes, double-check that the agent is still open to queries, and don’t query until the book is DONE.
Finding literary agents is tedious but not difficult. Most of this work can be done at only the cost of your time, and most of the information is free and online.
You got this, beautiful writer. You can do it.
More info on querying here on Brevity:
Defining Your Book (genre)
Readers Will Also Like… (comp titles)
The Golden Ticket (referrals)
And I’ll be teaching a live webinar Feb 1 (replay available) for Hidden Timber Press on writing queries, great first pages, and how to get a literary agent. Learn more/sign up here.
Allison K Williams is Brevity’s Social Media Editor and the author of Seven Drafts: Self-Edit Like a Pro from Blank Page to Book. Want writing news, events, and upcoming webinars? Join the A-List!