February 12, 2019 § 11 Comments
Does Twitter help sell books? Nobody knows. Barnes & Noble customers rarely announce “I came in because of this tweet!” But being visible in the online writing community can be a source of support and inspiration, and enough agents and publishers look at follower numbers to make it worth growing your presence on Twitter.
Twitter basics are just like showing up at an enormous pool party already in progress: Watch conversations before interacting, interact kindly and pleasantly and avoid “fighting words” unless you’re doing it on purpose. Just like that party, you get to swim when you like and stay dry when you want: Twitter rewards occasional involvement throughout the day or week rather than constant checking.
We talked last week about “what the heck to post on Twitter.” But the early days often feel like speaking timidly into the void (647 following! 12 followers! Augh!). How can you organically grow an online community who share your interests and want to hear what you have to say?
The best way to get followers is to follow people, but not randomly. Who will you enjoy reading and who will follow you back?
- Use Twitter follow-frenzies. Search your Facebook writing group for a post asking members to comment with their Twitter handles. Follow them all, and post yours as a clickable link. If you can’t find a follow-thread within the last six months, post one: “Hey, let’s follow each other on Twitter” plus your link will do just fine. It is polite to follow back everyone who follows you unless you actively dislike their bio/feed.
- Go to users’ actual profiles. Hit “follow” and wait for a moment—Twitter will suggest more people you might like. Follow them, too.
- Visit your favorite literary magazine or author’s profile. Add their followers. Use the “followers” list, because the “following” list is likely more famous and less motivated to follow back.
- Follow other writers with low follower counts. Someone with 367 followers is more likely to follow back than someone who already has 70K.
- Follow people who liked a tweet you also liked, or whose response you liked.
- Search hashtags like #amwriting #writingcommunity #writerscommunity #amediting and #cnf (those are clickable links to those searches). Follow people who use those hashtags in tweets and/or their bios.
- Use Lists. To keep track of the people you want to read in that blur of new tweets, assign people you follow to lists. For example, I made a list of “Agents” so I can read only tweets from literary agents I follow. You can also look at someone else’s list: Click on a profile, click Lists, and click on a list. For example, here’s all the AWP presenters for this year’s conference. If you’re attending—or want the conference buzz—subscribe to see those tweets. Then click List Members and follow everyone who seems interesting.
- Unfollow people who don’t follow back after a few weeks unless you are specifically interested in what they have to say. (Michelle Obama is probably not going to follow me back.) Most of my non-mutual followers are news, politics, public figures, literary agents and publishing houses. You can use a tool like Tweepi (start with the free plan to see if it’s for you) to sort your list and easily unfollow non-followers, or just scroll down your Following list on Twitter—it’s in chronological order.
- Don’t bother to follow back travel bloggers and business coaches with huge follower and low following numbers unless you’re really interested. They are using bots that will unfollow you after you follow them (this also happens on Instagram). Dudes with two first names (like ‘Robert Walter,’ ‘James Joseph’), very all-American profiles, and jobs that are military or military-connected in Africa or the Middle East are bots or scammers.
“But Allison,” you ask, “How can I engage meaningfully with the thousands of followers I’d like to have?”
You don’t have to. You’re not on Twitter to talk to anyone, you’re on Twitter to talk to everyone. It’s not like letting your best friend sit next to you at lunch—be part of a great conversation this minute, then move on. Support the people you know well or in person. Retweet writers and cool things to read. Post things you find funny, interesting or cool. Step back and engage meaningfully with the community as a whole, rather than focusing on individuals. Let Twitter wash over you like a wave—and get out of the pool when you need a break.
Allison K Williams is Brevity‘s Social Media Editor. See you at AWP!
February 5, 2019 § 8 Comments
Yes, yes, we know. Build a platform big enough and the agents will beat a path to our door. What we really want to do—what we should actually do more than anything else—is write. Yet as memoirists, agents and publishers want to know: How many people can you reach with the news your book is out? How many of them are in the demographic likely to buy your book? How many will leave a glowing review, either because your book is great or because they love you and you write about what’s important to them?
Platform-building is a long haul, and it’s hard to know how to spend our time and focus day to day. What the heck are we supposed to put on social media anyway?
- A new book you think is great.
- Something you overheard that makes interesting dialogue.
- An article you wrote or were involved in publishing: link the article and quote a couple of sentences that seem mildly inflammatory or counter-intuitive.
NEW: “To them, I must look like the girls climbing poles in the background of The Sopranos and in so many rap videos. It’s safe to say they wouldn’t have guessed I’m a professor at UCLA with a background in social work.” https://t.co/JPtHhwZrLO
— Narratively (@Narratively) February 4, 2019
- An article you liked about writing: link plus a quote and/or your opinion or contribution to the advice.
— Elane Johnson (@ElaneJohnson) February 5, 2019
- A writing meme
- Encouragement to someone else
- A fun poll
Important Super Bowl Poll:
What was more boring?
— Mike Redding (@ReddingWriting) February 4, 2019
- A serious poll
Sunday #TWIG poll –
— TWIG (Traveling Writers International Guild) (@TWIGwriters) January 27, 2019
- A retweet of someone else’s opinion with a comment agreeing or disagreeing or adding to the conversation.
- A cartoon or quote that inspires you.
Most of us won’t ever get big enough that platform alone gets us published, but plenty of us have stories compelling enough that a nudge from platform might tip us over the edge from unpublished to published. Take a few moments, and build a little of yours today.
Allison K Williams is Brevity‘s Social Media Editor.