The Successful Soirée
June 18, 2019 § 5 Comments
What happened to the days of relaxing on chaises while gentle voices declaimed new prose to the patrons of their work? I refer, of course, to the literary salon, that gentle occupation of poets and writers since the 16th century, in which “a gathering of people under the roof of an inspiring host, held partly to amuse one another and partly to refine the taste and increase the knowledge of the participants through conversation.” (Thanks, Wikipedia!)
The days of discreet servants with trays of petits fours may have ended, but the salon lives on. Rather than the “public reading” with distinct audience and readers on a stage or behind a lectern, showcasing workshop writing or promoting a new book, the literary salon blends readers and audience, formal presentation and conversation. Plus, snacks.
Since most of us now lack servants and large reception rooms, the modern salon is best held in a public location. This also confers the advantage of inviting friends of friends and people you only know on the internet without risking the family silver or your own limited tolerance for guests.
For an easy and pleasant event, consider:
- Don’t pay for space. Choose a bookstore, coffee shop or café that will welcome your business on a quiet evening (the salon I co-host meets on a Monday or Tuesday night). Most of your crowd will buy drinks or nibbles. If you’re feeling flush, buy the first round or a plate of cookies. Picking a place with refreshments also creates a party atmosphere.
- Keep readings short: 3-5 minutes maximum per reader. This is more pleasant for the audience, especially first-time attendees who may not know what to expect, or people who are there as friend-support rather than for their love of all things literary.
- Skip formal feedback. It’s not a workshop. But have social time after the readings for the audience to offer praise and ask questions of each other.
- A featured reader can help attendance and raise the event profile. Give them 15-20 minutes to read, followed by a chat with the host and/or audience Q&A. Featured readers can be local authors, publishing professionals, or authors passing through your town for other engagements. Let them sell their own books, if they wish, but don’t mess with consignment or paperwork. Keep it low-key. If you’re in a bookstore, see if they’ll do a display of books that complement the featured author’s.
- Decide what genres you want to have: prose only, poetry, totally open mic and people who want to can bring a guitar? Consider allowing people to read a favorite passage by another author, to participate with lower personal stakes.
- Announce a “Save the Date” a month in advance. Remind possible guests two weeks out, one week out, and 3-2-1 days out. Post on social media and put a flyer in the venue. Facebook, group texts, WhatsApp and email are all great ways to get the message out. MeetUp can also be effective if you start a group there. Encourage friends to share the event, because endorsements help guests decide to come. Small groups are congenial, larger groups are exciting. Win-win!
- Make sure there’s parking, and unless it’s hugely obvious, mention where to park on the invite. Make it easy for your guests to come instead of begging off at the last minute.
- Appoint a host (or yourself) to welcome people who arrive, let them know they’re in the right place, and introduce them immediately to someone else in the room if they look lost. It makes a world of difference to hear “Oh, you’ve got to meet Joan, she writes flash, too” instead of awkwardly sitting alone until the reading starts.
- The host can also sign up readers. (Get a one-sentence bio to announce them with, because it makes everyone feel a little special.) Try to put a writer you know to be good at the beginning and end of the evening. Put the least-experienced reader third. The momentum of the first two will help them, and by the end, no-one will remember if a nervous author had a hard time five people ago.
- Have your host quietly run a stopwatch. A salon is more casual than a formal reading, but if a reader hits 6 minutes and still going strong, gently interrupt, thank them, and lead the applause.
- Take pictures, and post to social media afterwards. Your readers feel saluted and it reminds people to come next time. (Isn’t our salon’s teahouse adorable? Flip through!)
Why do all this planning? Well, it’s fun. A no-stress, no-criticism salon is a great way to share your work with a receptive audience and talk shop with writers and readers. You also build a bond with your venue, so when your next book comes out, they are a prime spot to host your formal, all-about-me reading. And you get to feel like Madame Pompadour without having to wear a giant powdered wig and carry a special head-scratching stick.
Allison K Williams is Brevity’s Social Media Manager. Her webinar Instagram For Writers: Improve Your Craft, Grow Your Readership is available on-demand at Hidden Timber Books.